AGI – Motorola, Telefono Rosa and the world of sport united against revenge porn with #NonMiViolare. The education project on the responsible use of smartphones was born with the support of AC Monza, Pallacanestro Varese and UYBA Volley. In view of the World Day for the Elimination of Violence against Women, Motorola and the partners involved will carry out a series of initiatives aimed at raising awareness against this phenomenon.
Telefono Rosa and Motorola have detected a communication gap with young people on these issues and hence the need for a campaign that can reach young people effectively, designed together with the sports teams, of which Motorola is a sponsor. The three Serie A sports teams of football, volleyball and basketball, united by the sponsorship of the smartphone brand that wanted to involve them, had the opportunity to join forces and form a single, large team with the aim of sending an even more impactful message to an ever-increasing number of young people.
On Sunday 10 November, on the occasion of the Serie A matches of the three teams, Monza-Lazio, Vero Milano against UYBA Volley and Pallacanestro Varese-Virtus Bologna, the players will take to the field with special shirts: it will be the first moment of activity, which anticipates the important messages from the project.
Instead of the Motorola logo, the uniforms will show the symbol of the awareness campaign: the viewfinder of a camera, to remind you that anyone can be a victim of this crime. A strong gesture to break the silence and encourage victims to report. The initiative is part of a project that continues the path started last year by Motorola and Telefono Rosa to combat gender violence.
The entire awareness campaign will have its moment of maximum expression during an event to be held on November 20th at 11.00, in Spazio Lenovo, the brand’s flagship store. During the meeting, the results of a survey will be presented which has explored and analyzed the phenomenon of revenge porn, aimed at young people between 18 and 27 years old. Precisely on the basis of this investigation, Motorola and Telefono Rosa are creating a practical guide, a digital and smart booklet, which offers young people in simple language concrete tools to: understand what revenge porn is, what its implications are legal, physical and psychological; prevent it, promoting a culture of respect and awareness online; react in the event of dissemination of intimate images, indicating who to contact and what steps to take to protect oneself.
