What are the most valuable sports brands in the world? I Dallas Cowboysiconic and full of stars, are confirmed the most valuable sports brand in the worldwith an impressive brand value of $2.9 billion.
According to the latest report from Brand Financea leading brand valuation company, the Cowboys’ brand value has seen a increase of 28% compared to the previous yearcementing their status as the most valuable brand not only in the NFLbut also on a global level.
This extraordinary growth was fueled by several factorsincluding a significant increase in revenues, the increase of ticket prices and a new one lucrative deal on television rights.
The Cowboys are positioned like this ahead of international brands such as Real Madridfirst among football clubs with a value of 1.8 billion dollarsand other NFL teams, such as the San Francisco 49ers hey Kansas City Chiefs.
Most Valuable Sports Brands in the World – NFL Domination
The Dallas Cowboys maintain a formidable lead in the NFL’s most valuable brands, with a value exceeding more than double that of the San Francisco 49erswhose brand is now valued at 1.4 billion dollarsthanks to an incredible 48% growth. This evolution allowed the 49ers to climb the rankings and reach second place.
In third place we find the Kansas City Chiefs, who have seen the value of their brand rise to 1.2 billion dollars, thanks also to the recent success in Super Bowl LVIII. The team was able to capitalize on its growth fanbase global, further fueled by the relationship between the tight-end Travis Kelce and the pop singer Taylor Swifta factor that contributed to broadening media attention.
Commissioner Goodell’s plans
The NFL is looking abroad: an international TV rights package is being studied
The league aims to consolidate its presence across the border by offering games on Sunday mornings, with a package expected to be worth $1 billion.
Most Valuable Sports Brands in the World – The NFL Growth Trend
This year, 30 of the 32 NFL teams saw their brand value growmainly thanks to the greater revenues derived from the new agreement on television rights. Among the most significant growths, i New York Jets are distinguished with a 50% increase to $719 million, supported by a positive perception of their innovation and the attractiveness of their players.
Other teams like i Baltimore Ravens they Houston Texans recorded increases of 50% and 48% respectively, driven by excellent performances on the pitch and increasingly strong fan involvement.
However, i New England Patriots are the only top-ranked team to suffer a declinedropping to $1.1 billion due to management difficulties that negatively affected the morale of fans and players.
PRESCOTT IN COMMAND 
NFL, the top 20 highest paid players in 2024: exceeded one billion dollars
The American football league confirms itself as the richest in the world in the sporting field: in first place is the quarterback of the Dallas Cowboys, Dak Prescott, with a salary of over 100 million.
This one top 10 NFL franchises regarding the value of the brands:
- Dallas Cowboys: $2.9 billion
- San Francisco 49ers: $1.4 billion
- Kansas City Chiefs: $1.2 billion
- Los Angeles Rams: $1.2 billion
- Philadelphia Eagles: $1.2 billion
- Las Vegas Raiders: $1.2 billion
- Green Bay Packers: $1.1 billion
- New England Patriots: $1.1 billion
- Pittsburgh Steelers: $1 billion
- New York Giants: $1 billion
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