Netflix, the world’s largest video streaming company, has reached 70 million users worldwide within two years of launching its advertising plan.
Netflix announced on the 12th that the number of monthly active users of its advertising plan reached 70 million, and said, “More than 50% of new subscribers in countries that currently support Netflix advertising are choosing advertising-based membership.”
Netflix also announced that all available advertising products for the National Football League (NFL) game broadcast scheduled to be broadcast live on Christmas Day, December 25, have been sold. For Season 2 of ‘Squid Game‘, which is scheduled to be released in December, Netflix said it has partnered with several advertisers in 12 countries where advertising is supported.
In addition, Netflix added that it is important to prove the advertising effectiveness of its platform to advertisers, and plans to present objective data in collaboration with market research company Nielsen. Netflix is developing its own technology to increase advertising effectiveness and plans to release it next year.
Netflix previously announced in its performance report released last month that the number of subscribers in the third quarter increased by 5.07 million worldwide, reaching a total of 282.72 million.
