Netflix advertising plan reaches 70 million monthly users… “50% of new subscribers sign up” : ZUM News

Netflix advertising plan reaches 70 million monthly users… “50% of new subscribers sign up” : ZUM News

Netflix stock price hits highest since listing

Netflix, an online video service (OTT) company, announced on the 12th (local time) that the number of monthly active users of its advertising plan reaches 70 million. It has been two years since the advertising plan was launched. In countries where Netflix supports advertising, more than 50% of new subscribers are choosing advertising-based memberships

Netflix explained that advertiser satisfaction is also improving. For Season 2 of ‘Squid Game’, which is scheduled to be released next month, we have partnered with several advertisers in 12 countries where advertising is supported. All available advertising products for the National Football League (NFL) game broadcast scheduled to be broadcast live on Christmas Day, December 25, have been sold.

“Over the past two years, Netflix has signed a variety of successful partnerships and achieved meaningful results, but this is just the beginning,” said Amy Reinhard, President of Netflix Advertising. “We have even greater expectations for Netflix in the future.” .

On this day, Netflix’s stock price rose 1.75% from the previous day to $819.50 on the New York Stock Exchange. Based on the closing price, this is the highest ever since Netflix was listed in 2002.

Reporter Kim Seong-tae [email protected]
[ⓒ 서울경제, 무단 전재 및 재배포 금지]

The category an article belongs to is classified by the media company.
News organizations can classify an article into two or more categories.

Facebook
Pinterest
Twitter
LinkedIn
Email

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *