Netflix has announced that superstar Beyoncé will headline the halftime show during the streaming service’s first-ever live broadcast of NFL games this Christmas. With this step, the US company is underpinning its ambitions in the area of live sports and mega events. After Netflix secured the exclusive broadcast rights for two NFL games on this holiday in May, this strategic surprise now follows. Beyoncé, who has won multiple Grammys, will perform songs from her current album “Cowboy Carter” in her hometown. The game between the Houston Texans and the Baltimore Ravens serves as the stage for this major event. Netflix also hinted that Beyoncé might bring special guests, but did not reveal any further details.
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