[시드니=뉴스핌] Correspondent Kwon Ji-eon = Netflix stock price rose to an all-time high as the match between boxing legend Mike Tyson and YouTuber-turned boxer Jake Paul achieved an all-time box office record.
On the 19th (local time), Netflix announced that the ‘Jake Paul vs. Mike Tyson’ match was watched live by a total of 60 million households worldwide, and the number of simultaneous access streams reached up to 65 million.
Additionally, the average number of viewers per minute was calculated to be 108 million.
| Mike Tyson vs Jake Paul boxing match scene [사진=로이터 뉴스핌] |
Netflix added that this match, which was broadcast in 78 countries, was the most streamed program on the platform, and that the pre-match between Katie Taylor and Amanda Serrano that took place immediately before had an average of 74 million viewers worldwide.
After the match between Tyson and Paul was broadcast, analysts raised their target price, saying that Netflix had proven its sports-based growth potential, and on that day, Netflix’s stock price hit an all-time high.
Wedbush analysts said the Tyson-Paul fight demonstrated Netflix’s “ability to draw overwhelming viewership for live events,” and raised their price target from $800 to $950.
Wedbush and Jefferies analysts expect Netflix’s subscriber base to expand this Christmas due to the company’s first live National Football League (NFL) game.
In addition, the news that pop singer Beyoncé is scheduled to perform at halftime in the second NFL game between the Houston Texans and the Baltimore Ravens was pointed out as a factor that will attract new subscribers.
Taking these favorable factors into consideration, Jefferies analyst raised Netflix’s target price from $800 to $1,000. In addition, it was evaluated that the controversial issue of streaming quality of the Tyson-Paul game could be resolved before Netflix could handle the number of viewers the size of the NFL.
On this day, Netflix’s stock price rose 2.87% to $871.32, hitting its highest closing price ever on the New York Stock Exchange. As a result, Netflix’s stock price has risen by nearly 86% since the beginning of the year, significantly exceeding the 25% increase in the S&P 500 index over the same period.
