Netflix’s ‘advertising plan’ DAU exceeds 70 million

[조이뉴스24 정지원 기자] Netflix announced on the 13th that the number of monthly active users (MAU) for its advertising plan reached 70 million.

According to Netflix, the advertising-based plan signed a variety of new partnerships this year. Ahead of the release of Squid Game Season 2 on December 26, various partnerships have been established in 12 countries that operate advertising-type plans.

Netflix signed a single title sponsorship with Kia to mark the launch of the New Sportage crossover SUV. We produced a three-part customized advertising creative that highlights storytelling. A pop-up event will also be held at Kia Unplugged Ground, a Kia Motors cultural complex located in Seongsu-dong, Seoul.

We have also signed partnerships with FanDuel and Verizon for live events such as NFL Christmas Day games. FanDuel will participate as the exclusive pre-game sports betting partner. The Netflix Christmas Game Day cast will appear and present a corner that provides analysis and predictions in line with the betting odds for FanDuel matches.

Verizon will participate as the Netflix Christmas Kickoff Sponsor as the official partner of the segment that takes place before the main game. General advertisements from all partners will also be displayed throughout the live event.