Nike, the world’s largest sports company, is present worldwide and operates in basketball, football, athletics, American football, tennis and other sports. The company is constantly oriented towards development, developing different technologies, such as Dri-FIT, Air Max, Air Zoom, Shocks, Therma-FIT, Lunarlon and the current Flyknit technology, which offers athletes additional safety, allowing them to achieve even better results. The faces of Nike basketball, who have recognized the quality of this brand, are Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Paul George and others.