The stars are on the pitch at Paris Basketball, but also in the stands. Since the start of the season, we have lost count of the personalities who have taken turns at the Adidas Arena. The list grows with each match, as will be the case this Thursday evening against Partizan Belgrade (8:45 p.m.). The prestige of the Euroleague has undoubtedly served as an amplifier for the capital club, whose philosophy has always been centered on show and attracting an ever-wider audience since its creation in 2018.
In today’s edition, The Parisian cites Omar Sy – who received the jersey from his namesake Bandja Sy and his brother Amara, sports director – but also Lilian Thuram, Mister V, Malik Bentalha, Alice Belaïdi, the rapper Jok’Air, Lionel Jospin (now subscribed to the club ), numerous Olympic and Paralympic medalists or even the comedian Ragnar Le Breton, author of an incredible shot from midfield, Parisian jersey flocked with number 23 on his back, at half-time of the match against Baskonia. An action that has already gone viral (1.7 million views).
The Adidas Arena has become “ the place to be », laughs Mathias Priez, deputy general director of the capital’s basketball club. There are now 198 seats, twice as many since last week, courtside. Including the “Jack Nicholson” seats, closest to the team benches, which allow a handful of VIPs to be “ close to the action ».
« Omar Sy was installed next to the Paris bench, he was able to chat with Nadir Hifi before he came into playexplains Julien Jalouzet, marketing director of the club, in The Parisian. This is not possible in a football stadium. These are the best seats in the Arena, they are not sold, with some exceptions, because they are intended to be reserved for our most prestigious guests. »
And if previously the club approached VIPs, via agencies in particular, it is now the stars who would ask to come. “ It corresponds to the evolution of the club, continues the marketing director. Before we mainly reached an audience that was a basketball fan, we have broadened this audience. Our audience is diversifying and so are our VIPs. We offer an experience close to the NBA and that pleases. »
It’s a fact: Paris attracts. And it’s probably not over since it is rumored that some have marked the date of December 17, for the arrival of Real Madrid…
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