HERZOGENAULACH, Germany–(BUSINESS WIRE)–Sports company PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), one of the most popular national teams in the world. From 2025, PUMA will equip all men’s, women’s and youth teams, as well as the federation’s futsal, beach soccer and esports teams.
This press release contains multimedia. View the full text of the press release here: https://www.businesswire.com/news/home/20241127502800/zh-CN/
Portugal, the 2016 European Cup winners and 2018/19 UEFA Nations League champions, are known for their engaging style of play, which has won them numerous fans around the world, as well as a following on social media from the Portuguese Football Association. The number of people is also the largest among all national football associations in the world.
PUMA CEO Arne FreundtSaid: “Signing up with top national teams is one of our priorities in football and I am very happy that a national team as popular as Portugal can join the PUMA family. Given that Portugal has so many fans around the world and this team is The next generation of the team has great potential, and we are looking forward to upcoming major events, such as the 2026 World Cup.”
For PUMA, this deal provides the opportunity to continue writing Portuguese football history. In the 1960s, PUMA became a partner of Eusebio, the legendary player known as “O Rei” (“The King”), and designed the iconic PUMA KING football boots for him. Eusebio was the top scorer in the 1966 World Cup when he led the team to third place.
FPF President Fernando Gomes“What attracted us to PUMA is the way they engage with fans and their ability to tell the unique story of each team they work with. We look forward to working with PUMA to launch an exciting range of products that will be with our teams around the world. resonates with the vast number of fans.”
PUMA will launch new products in early 2025 and announce the creative direction of the cooperation.
About PUMA
PUMA is one of the world’s premier sports brands, dedicated to the design, development, sales and marketing of a wide range of footwear, apparel and accessories. For more than 70 years, PUMA has been advancing sports and culture by creating products that fly for the world’s fastest athletes. PUMA offers high-performance or sport-style everyday items in categories such as football, running and training, basketball, golf and motorsports. It works with well-known designers and brands to integrate sports influence into street culture and fashion. PUMA Group’s brands include: PUMA, Cobra Golf and stichd. The company’s products are sold in more than 120 countries and regions, with more than 16,000 employees worldwide, and is headquartered in Herzogenaurach, Germany.
Disclaimer: The original version of this announcement is the officially authorized version. The translation is for convenience of understanding only. Please refer to the original text. The original version is the only legally binding version.
View the source version of this press release on businesswire.com: https://www.businesswire.com/news/home/20241127502800/en-CN/
CONTACT:
Luke Haidarovic – Head of European Marketing and Global Team Sports PR & Media – [email protected]
Robert-Jan Bartunek – Corporate Communications – [email protected]
Sports company PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), one of the most popular national teams in the world. From 2025, PUMA will equip all men’s, women’s and youth teams, as well as the federation’s futsal, beach soccer and esports teams. (Photo: Business Wire)
