Following the official release in May of Louis Vuitton’s new image blockbuster “Core Values” starring tennis legends Roger Federer and Rafael Nadal Core Values“After that, the second wave of image blockbusters was officially released today.
This image was shot by the well-known photographer Annie Leibovitz. The location was specially chosen in the Dolomites of Italy to convey the slogan “There are Journeys that turn into Legends” and show the ambitions of the two athletes. A journey of determination and discovery.
On a mountain 3,000 meters above sea level, the two were far away from the familiar court. Federer and Nadal were not competitors, but climbing partners. This is a metaphor for the career of professional tennis players. They respect each other and have a deep friendship on the court. , constantly overcome the obstacles in front of you. Federer brought a record 20 Grand Slam titles and unparalleled elegance to every court he set foot on, while Nadal won 13 French Open titles, earning him the title “King of Clay”. Together, the two athletes represent the journey from teenage prodigy to global icon, and their influence has inspired countless people across generations.
Annie Leibovitz’s lens uses the majestic paintings of nature as the background, showing the two people standing on the mountain peak. Federer is carrying the classic Monogram Christopher backpack, which symbolizes timeless style and echoes the legend he left in the sports world; Nadal is carrying the Monogram Eclipse backpack, which represents his energetic and perseverance spirit. Together, the two echoed the values ​​contained in every Louis Vuitton design and every “Core Values”: a journey beyond materiality, a commitment to excellence, and the transmission of dreams.
