Foto: Courtesy of Stanley
Briefly noted: Stanley 1913 has announced a multi-year partnership with footballer Lionel Messi. According to the company founded in 1913 by William Stanley Jr., the “Messi x Stanley 1913 Collection” is intended to combine innovative strength with Messi’s extraordinary talent and passion.
In his statement, Matt Navarro, Global President of Stanley 1913, emphasized that Messi, as a symbol of talent and dedication, fits perfectly with the brand’s values: “This collection was developed with Messi for fans around the world, combining his personal story with our groundbreaking innovations.”
Lionel Messi, a long-time user of Stanley products according to the press release, personally helped design the collection. Special details, such as his personal motto “Start early, stay late”, can be found on selected products and are intended to symbolize his dedication to sport. “My connection to Stanley 1913 is real”as the footballer explains. “I use their products every day, whether on the pitch or in everyday life. Together we have created a collection that represents performance, design and community.”
The collection will be available from December 3, 2024 – just in time for the Christmas shopping season.
