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Super Bowl LIX will take place on February 9, 2025 in New Orleans. Then the two best NFL teams meet in front of 83,000 spectators in the ultra-modern Caesars Superdome and fight for the legendary Vince Lombardi Trophy, which has been awarded since 1967.
Who will win the Super Bowl 2025? Can the Kansas City Chiefs defend their NFL title with superstar Patrick Mahomes? In addition to this exciting question, all football fans also look every year at how much a 30-second commercial on US TV costs.
Super Bowl: 30-second commercial costs seven million dollars
At the first Super Bowl in 1967, a 30-second commercial cost just $37,500. An absolute bargain price, even if you take inflation data into account. As of 2023, a 30-second commercial costs seven million dollars on US television. Nothing will change in 2025.
At Super Bowl LIX in New Orleans, TV broadcaster Fox is once again charging seven million dollars for a 30-second commercial. This price has remained constant for three years, something that has never happened before in Super Bowl history. Otherwise, prices have continued to rise since 1967.
The million dollar mark for a 30-second commercial on US television was broken for the first time in 1995. The two million dollar mark was broken for the first time in 2009, the five million dollar mark in 2017 and the seven million dollar mark in 2023.
TV station Fox earns almost $600 million from Super Bowl advertising
The commercial clips for the Super Bowl have been the most expensive commercials on US TV for many years because the most viewers traditionally tune in to the NFL finale. TV channels like Fox pay well for this, especially since they shell out a lot of money for the TV rights and experts like Tom Brady himself.
Fox owns the Super Bowl rights for 2025, 2029 and 2032. Fox Sports pays $2.5 billion per season to the NFL for its TV broadcasts. Fox last showed the Super Bowl in 2023. At that time, Fox earned almost $600 million from advertising on Super Bowl LVII.
Super Bowl: This is how much an advertising spot has cost since 1967
Super Bowl LIX, 2025 – $7 million
Super Bowl LVIII, 2024 – $7 million
Super Bowl LVII, 2023 – $7 million
Super Bowl LVI, 2022 – $6.5 million
Super Bowl LV, 2021 – $5.5 million
Super Bowl LIV, 2020 – $5.6 million
Super Bowl LIII, 2019 – 5,3 million
Super Bowl LII, 2018 – $5.2 million
Super Bowl LI, 2017 – $5 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl XLIX, 2015 – $4.25 million
Super Bowl XLVIII, 2014 – $4 million
Super Bowl XLVII, 2013 – $3.8 million
Super Bowl XLVI, 2012 – $3.5 million
Super Bowl XLV, 2011 – $3.1 million
Super Bowl XLIV, 2010 – $2.954 million
Super Bowl XLIII, 2009 – $2.999 million
Super Bowl XLII, 2008 – $2.699 million
Super Bowl XLI, 2007 – $2.385 million
Super Bowl XL, 2006 – $2.5 million
Super Bowl XXXIX, 2005 – $2.4 million
Super Bowl XXXVIII, 2004 – $2.3 million
Super Bowl XXXVII, 2003 – $2.2 million
Super Bowl XXXVI, 2002 – $2.2 million
Super Bowl XXXV, 2001 – $2.2 million
Super Bowl XXXIV, 2000 – $2.1 million
Super Bowl XXXIII, 1999 – $1.6 million
Super Bowl XXXII, 1998 – $1.29 million
Super Bowl XXXI, 1997 – $1.2 million
Super Bowl XXX, 1996 – $1.085 million
Super Bowl XXIX, 1995 – $1.15 million
Super Bowl XXVIII, 1994 – 900.000 Dollar
Super Bowl XXVII, 1993 – 850.000 Dollar
Super Bowl XXVI, 1992 – 850.000 Dollar
Super Bowl XXV, 1991 – 800.000 Dollar
Super Bowl XXIV, 1990 – 700.400 Dollar
Super Bowl XXIII, 1989 – 675.500 Dollar
Super Bowl XXII, 1988 – 645.500 Dollar
Super Bowl XXI, 1987 – 600.000 Dollar
Super Bowl XX, 1986 – 550.000 Dollar
Super Bowl XIX, 1985 – 525.000 Dollar
Super Bowl XVIII, 1984 – 368.200 Dollar
Super Bowl XVII, 1983 – 400.000 Dollar
Super Bowl XVI, 1982 – 324.300 Dollar
Super Bowl XV, 1981 – 275.000 Dollar
Super Bowl XIV, 1980 – 222.000 Dollar
Super Bowl XIII, 1979 – 185.000 Dollar
Super Bowl XII, 1978 –162.300 Dollar
Super Bowl XI, 1977 – 125.000 Dollar
Super Bowl X, 1976 – 110.000 Dollar
Super Bowl IX, 1975 – 107.000 Dollar
Super Bowl VIII, 1974 – 103.500 Dollar
Super Bowl VII, 1973 – 88.100 Dollar
Super Bowl VI, 1972 – $86,100
Super Bowl V, 1971 – 72.500 Dollar
Super Bowl IV, 1970 – 78.200 Dollar
Super Bowl III, 1969 – 55.000 Dollar
Super Bowl II, 1968 – 54.500 Dollar
Super Bowl I, 1967 – 37.500 Dollar
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