The Argentine Tennis Association (AAT) presented this Friday the campaign “Tennis is beautiful” with the stellar participation of Ricardo Darin. It was within the framework of the farewell of the Argentine Tennis Team YPF that this Saturday will fly to Málagawhere next Thursday they will play the quarterfinals of the Davis Cup against the defending champion, Italia. In advance of the press conference given by the players Francisco Cerúndolo and Sebastián Báez; the captain Guillermo Coria; Agustín Calleri and Mariano Zabaletapresident and vice president of the AAT, the video that is the kickoff of the initiative was projected on a giant screen.
The sequence, as explained by the AAT, seeks to “inspire people of all ages to return to the courts and discover the multiple advantages that this sport offers, in line with the plan.”30×30′ with which the International Tennis Federation (ITF) intends to add 30 million gamers in the world by 2030″.
With the voice of the actor, the spot that was released in the last few hours highlights “the rich history, unique culture and passion that surround tennis”. “Tennis is beautiful. Beautiful like sharing the court with your children. Or your old ones. Or your grandchildren. It’s nice to grab the racket when you’re older, a nice excuse to get together with those you love.“, reads a paragraph of the text read by Darín.
“Tennis is much more than a sport. It is a passion, a way of being and an ideal plan to make friends and lead a healthy life. We want Argentines to fall in love with tennis again and discover all the reasons why ‘Tennis is beautiful’,” said Agustín Calleri, President of the AAT.
Regarding the action, the mother house of Argentine tennis reported that the “campaign will be developed through various channels, including television, radio, social networks and public roads, which are added to the actions in clubs, schools and public spaces that the AAT carries forward through the program AAT Community. In line with the ITF plan, the AAT seeks add more than one million players in sport to the 4.5 million by 2030 “They already practice it throughout the national territory, according to a survey carried out in 2024 by the international federation.”
This Saturday, the Argentine delegation will leave for Málagawhere on Thursday, November 21, no earlier than 1:00 p.m. (Argentina time), they will face Italy in the quarterfinals of the Davis Cup. The winner will go against the winner of the series they will play Australia and the United States.
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