München – When you enter the store in the “b-tween”, the former gallery building on Stachus, you are greeted by smiling employees in green hoodies and loud blaring music. It wasn’t particularly crowded on Thursday afternoon when the AZ was there.
NFL shop in Munich: “I think things will really get going on Saturday”
“I think things will really get going on Saturday,” says Zoe Song (24), one of the employees. The first day started relatively calmly. The NFL shop (National Football League) at Stachus is open from Thursday to Saturday from 10 a.m. to 8 p.m. Song is a national flag football player herself and is looking forward to the weekend event. Flag football is the non-contact version of American football. “Of course, something like that is always very cool. Then the sport gets even more attention,” said Song about the game. In particular, the national player hopes that the sport will also become a little more popular among women.
© Martha Schlüter
by Martha Schlüter
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This year the enthusiasm in Munich is not quite as great as at the last NFL game. Nevertheless, the sport as a whole is getting more attention through the event than in previous years. On Sunday, Song goes to the arena to watch the game live. She got the tickets from her football club because her team became German champions. She doesn’t have a favorite for the match. “The main thing is that it’s a good game,” said the athlete.
NFL merch shop at Stachus: “The prices are already proud”
Giancarlo Pommello (31) is also watching the game on site on Sunday. In preparation, he visits the NFL pop-up store: “Since I’ll be at the game on Sunday and it won’t be that warm, I’m thinking about buying a hat.” The paralegal is actually a “Saints” fan, but since the team doesn’t play on Sunday, he’s thinking about buying an NFL Germany hat. Because of the high prices – over 40 euros – he is still struggling with the decision. “But you don’t know whether it will come to Munich again. So you should take advantage of the chance,” said Pommello to AZ.
© Martha Schlüter
by Martha Schlüter
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Saskia Bach (33) also finds the fan items expensive. Just last month, as a big American football fan, she went to two games in the USA. The prices for jerseys there are significantly lower. “The prices are impressive,” says the legal assistant to AZ.
© Martha Schlüter
by Martha Schlüter
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NFL volunteers in AZ: “It’s a nice thing to make people happy”
There are also a few NFL volunteers in the store who enthusiastically look at the fan items. Andreas Deißer (55) and Gabi Marz (56) have just bought a football so they can play in the city. As volunteers, they are responsible for “fan engagement”. Her tasks include “showing presence and putting a smile on people’s faces,” Deißer told AZ. The idea for football was her own.
© Martha Schlüter
by Martha Schlüter
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Marz calls the 35 euros for the ball “a good investment.” She is very excited because today she is holding a football in her hand for the first time. The two volunteers regularly work at larger sporting events, such as this year’s European Football Championships the European Championships two years ago. “I’m happy to sacrifice my vacation for this,” said Deißer. “It’s a nice thing to make people happy.” position, passers-by come straight to them with questions. The newly purchased ball is also used straight away.
More NFL shops on game day
In addition to the shop in the city center, ticket holders will also be able to purchase NFL products in the FC Bayern Store in the Allianz Arena on match day. Ticket holders can also shop at the “Gameday Experience”, on Level 5 West and on Level 2 on the large promenade in the stadium.
© Martha Schlüter
by Martha Schlüter
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The largest sports league in the world plays in Munich
The Carolina Panthers will meet the New York Giants at the Allianz Arena on Sunday. Two years ago, an NFL game was played for the first time in Germany or in Munich. The NFL is the American professional league in American football, which consists of a total of 32 teams. With almost $20 billion in sales, it is by far the largest sports league in the world.
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