Vasava presents the project that marks a new visual cycle for the Champions League. With an approach focused on modernity and connection with new generations, Vasava renews the iconic star ball, typography and digital tools, creating an image that combines tradition, elegance and audacity.
The UEFA Champions League, one of the greatest benchmarks in European football, begins a new cycle with a brand rebranding that redefines its most iconic elements. Although the official announcement of this new identity, baptized as Kick of Lightwas made last August, now is the time to focus on the design work led by the Vasava studio, which has been in charge of giving life to this visual and conceptual evolution. The project seeks not only to update the image of the competition, but also to connect with new generations while maintaining the essence and prestige of one of the most iconic brands in sport.
Vasava’s proposal focuses on reinterpreting the emblematic star ball (starball) and the dome of the stadium, now designed in glass. Inspired by the properties of a prism, both elements break down light into a spectrum of vibrant colors that are reflected on the edges of the stars, representing the diversity of clubs participating in the tournament. , they explain from Vasava. This approach translates into a design that, although renewed, preserves the visual codes recognizable by fans for decades.
He Kick of Light It not only incorporates visual innovations, but also improves the spectator experience both in the stadium and on broadcasts. The on-screen graphics have been completely redesigned to convey a feeling of modernity and exclusivity, including transitions, animations and markers that enrich the visual narrative. “It is essential that all brand touchpoints are consistent and exciting, from digital tools to live experiences”they add from the studio, which has worked closely with UEFA to ensure that the identity works on a global level.
Another of the great advances of the project is the new personalized typography, Champions Display Refractedwhich applies the concept of light refraction to characters. This font family includes styles such as Italic y Ritalicexpanding the possibilities of dynamic use in various brand applications. According to Vasava, “typography is not just a functional element, but an integral part of the brand narrative. “We wanted every detail, even the letters, to reflect the passion and precision that characterize the competition.”
The new stadium Ultimate Stagea visual extension of the starballhas also been designed under this same philosophy. With a brilliant appearance and color refractions integrated into its architecture, the stadium is inserted into an urban landscape that invites you to live a unique and prestigious experience on European football nights. In addition, new graphic elements have been incorporated such as light wave textures, which appear in the decorations of the stadium levels and in digital applications, generating a bold and colorful visual impact.
The identity of Kick of Light is designed to adapt to a constantly changing digital and social environment, seeking to especially captivate younger fans. “It is important that the Champions League remains relevant for new generations, without forgetting the traditional fans who have accompanied the competition for decades”stand out from Vasava, who have also renewed the communication and marketing tools to maximize the impact of the brand on social networks and digital platforms.
This project not only highlights Vasava’s ability to reinvent one of the most important brands in sports, but also its ability to fuse creativity, functionality and emotion. With an innovative and bold approach, the new identity marks a step into the future, offering a unique visual experience that promises to enrich the competition for years to come.
“Working on a project as iconic as the Champions League is an honor and a challenge. “We knew that any change would be analyzed closely, but we are convinced that this visual evolution will help maintain the competition as one of the absolute references in global sport.”they conclude from the study.
