Visa fully enters basketball from the hand of the Euroleague. The payments company has signed its first sponsorship contract in this territory. It does so for three seasons, until 2027, and as global sponsor both of the Euroleague as well as the Eurocup, as reported in a statement. Financial terms have not been disclosed.
Visa will develop experiences and launch promotions and packages hospitality for their clients in the Final Four. It will also have visibility in all broadcasts, pavilions and digital content of both leagues. Likewise, it will collaborate with Euroleague in improve technology contactless in the pavilions.
Gawain Davies, commercial director of the Euroleague, has assured that “this agreement is an excellent opportunity for Visa and Euroleague to connect with the basketball community. “Visa’s commitment to removing barriers to connecting people through its digital payments ecosystem aligns perfectly with our mission to create unforgettable moments for our global audience.”
Kin Kadlecmarketing director of Visa Europe, added that “sport is a very important component of European culture and we are proud to be sponsors of one of the most exciting competitions. The sporting events key, like the Euroleague, are a great way to connect with fans from around the world through their passions, creating meaningful connections and exceptional experiences”.
Visa is one of the most relevant sponsors in world sport, with agreements with Fifa, Uefa, the Red Bull Formula 1 team, NFL, the main properties in women’s soccer, the Olympic and Paralympic Games and other clubs and competitions.
About Intelligence 2P
Intelligence 2P is the strategy and market intelligence unit of 2Playbook, whose data platform monitors in real time the business of 60 LaLiga, Liga F and Primera Rfef clubs; 200 clubs from European leagues; 22 ACB and Primera FEB clubs and 80 Euroleague, Eurocup, BCL, Euroleague and Eurocup women’s clubs.
The platform also counts attendance at all sporting, entertainment and music events in Spain, as well as more than 23,000 sponsorship contracts in the Spanish market and another 7,000 contracts from European and North American football and basketball leagues, segmented by competition, typology of assets, brands, product categories and approximate economic value of each agreement. If you want more information, contact us at [email protected].
