The Premier League is taking significant steps toward creating its own streaming platform, often referred to as the “Netflix of football” or “Premflix.” Recently, the 20 clubs in the English league voted unanimously to end, starting from the 2026/27 season, the 20-year collaboration with IMG, the company responsible for producing the league’s international content.
This decision aims to allow the Premier League to take direct control of the production and distribution of its content for international markets. This would allow greater flexibility in adapting the offering to different global markets and rapidly implementing new transmission technologies and content formats.
The ultimate goal could be to launch a proprietary streaming platform, “Premflix”, which would offer fans around the world direct access to matches, without the need to go through third-party broadcasters. This model would be similar to that adopted by other sports leagues, such as the NBA with its League Pass and the NFL with Game Pass.
Currently, the Premier League is broadcast in 180 countries and generates more revenue from foreign markets than domestic markets. The introduction of a proprietary platform could strengthen the league’s contractual position in negotiations for the transfer of broadcasting rights, offering the possibility of operating autonomously in markets where offers are not considered satisfactory.
In summary, the creation of ‘Premflix’ would represent a revolution in football’s media landscape, giving the Premier League unprecedented control over its content and potentially increasing revenue, whilst maintaining the essence of its successful model.
