Labor Smart, Inc. Powers Up with Acquisition of Iconic Extreme Sports Brand,Go Fast Energy
Jackson,WY (December 27,2024) - labor Smart,Inc. (OTC PINK:LTNC), a leader in brand development, manufacturing, and distribution, has announced a strategic acquisition that’s set to shake up the high-energy beverage market. The company has acquired Go Fast Sports and Beverage Company, a legendary brand synonymous with adrenaline-fueled excitement and peak performance, from Illumination Brands.
This move marks a significant milestone in Labor Smart’s growth strategy, expanding its portfolio into the dynamic world of performance beverages while honoring the legacy of a brand deeply rooted in extreme sports and adventure culture.
A Winning Formula: Details of the Acquisition
Under the terms of the agreement, Labor Smart acquired Go Fast Sports and Beverage Company in exchange for 400,000,000 shares of LTNC. Go Fast will operate as a standalone subsidiary, with Samantha Brown, a Colorado native, athlete, and navy veteran, continuing to lead the brand as President. This ensures continuity and a deep understanding of Go Fast’s core values.
Demonstrating its commitment to shareholder value, Labor Smart co-CEO Michael Holley voluntarily returned 500,000,000 of his personally held LTNC shares to the company treasury. This strategic action ensures the acquisition is non-dilutive for existing shareholders.
Go Fast Energy: A Legacy of Performance and Innovation
Founded in 1996 in Denver, colorado, Go Fast Sports and Beverage Company initially focused on premium athletic clothing tailored for skydivers. Recognizing a need for clean, high-performance energy drinks, the company launched its flagship product, “OG,” in 2001. This preservative-free beverage, crafted by athletes for athletes, quickly gained recognition for its exceptional quality and commitment to health-conscious performance, eschewing high-fructose corn syrup and aspartame.
Go Fast Energy has transcended its product line to become a cultural phenomenon, captivating audiences worldwide through adrenaline-pumping events and record-breaking stunts. From the world-famous GO FAST! Jet Pack Flight to the Human Slingshot and the World’s Smallest Parachute Jump, the brand embodies its ethos: Never slow, GO FAST!
A New Chapter: Global Expansion and Renewed Passion
With a history of global expansion spanning Europe, North America, South america, and Asia, Labor Smart is poised to revitalize Go Fast Energy’s legacy. The company aims to reconnect the brand with its loyal fanbase while introducing its unique lifestyle to new markets. This acquisition marks a fresh chapter in Go Fast Energy’s journey, one that promises to amplify its global footprint and ignite new levels of passion for its high-performance products.
Leadership Perspectives: A Shared Vision for Growth
Brad Wyatt, Co-CEO of Labor Smart, expressed his enthusiasm for the acquisition: “Go Fast Energy is an exciting addition to labor Smart’s growing portfolio of innovative brands. Thier dedication to creating high-quality, performance-driven products perfectly aligns with our vision of delivering exceptional experiences to consumers. Together, we’ll reignite global enthusiasm for Go Fast energy and build on its powerful connection with adventurers and athletes worldwide.”
Tom Zarro, Co-CEO of Labor Smart, emphasized the strategic importance of the acquisition: ”this acquisition underscores Labor Smart’s commitment to diversification and growth within the beverage industry. Go Fast Energy is more than a product; it’s a lifestyle and a movement. We’re committed to expanding its reach while preserving the authenticity and passion that have driven its success for decades.”
Samantha Brown, continuing her role as President of Go Fast, brings invaluable experience and a deep understanding of the brand’s DNA. Her leadership ensures Go Fast remains true to its roots while embarking on an exciting new phase of growth under Labor Smart.
About Labor Smart, Inc.
Labor Smart, inc. specializes in brand development, manufacturing, and distribution across multiple industries. With a growing portfolio of subsidiaries, including Illumination Holdings, Next Gen beverages LLC, and Elevate Health & Wellness Nutraceuticals, LTNC is dedicated to delivering premium products and innovative solutions that enhance the lives of its customers.
For more data about Labor Smart, Inc., please visit www.lockdin.com.
This acquisition marks a fascinating growth in the sports beverage market. Labor Smart’s move to acquire Go Fast Energy presents both opportunities and challenges that warrant careful consideration.
On the plus Side:
Brand Synergy: Go Fast energy enjoys a strong brand identity deeply entrenched in extreme sports and adventure culture. This aligns well with Labor Smart’s stated commitment to developing and distributing products that cater to active lifestyles.
Experienced Leadership: retaining Samantha Brown, with her background in athletics and business, signals a commitment to maintaining Go Fast’s core values and expertise. This continuity could be crucial during the transition and beyond.
Non-Dilutive growth: Labor Smart’s co-CEO Michael Holley’s decisive action to return shares to the treasury is commendable. It demonstrates a focus on shareholder value and minimizes potential dilution, which is often a concern with acquisitions. This move instills confidence in the long-term strategy.
Potential Challenges:
Market Competition: the energy drink market is fiercely competitive, with established giants like Red Bull and Monster Energy dominating the landscape. Labor Smart will need a clear and compelling strategy to carve out a distinct position for Go Fast and withstand the pressures of this intensely competitive arena.
Distribution Channels:
Successfully expanding Go Fast’s reach beyond its existing customer base will depend on effectively establishing and leveraging robust distribution channels. labor Smart will need to aggressively pursue retail partnerships and explore innovative ways to make Go Fast Energy easily accessible to its target audience.
Consumer Trends:
The beverage landscape is ever-evolving, with consumer preferences constantly shifting. Labor Smart will need to closely monitor these trends, anticipate changes in demand, and adapt Go Fast’s product offerings and marketing strategies accordingly to remain relevant and competitive.
overall Assessment:
Labor Smart’s acquisition of Go Fast Energy has the potential to be a successful venture.The acquisition brings together a well-established brand with a strong customer base and a company committed to growth and shareholder value. However, navigating the competitive energy drink market and staying ahead of evolving consumer trends will be crucial for long-term success.
It will be interesting to see how Labor Smart leverages Go Fast’s brand equity, expands its market reach, and adapts its product offerings to thrive in this dynamic and challenging industry.
I believe this acquisition requires closer examination, especially regarding Labor Smart’s strategic plan for penetrating the energy drink market and their long-term vision for Go Fast Energy.
