LeMieux Sponsors Badminton Grassroots Championships – British Eventing – News

The Mars Badminton Horse Trials are excited to announce that LeMieux are to become the title sponsor of the Grassroots Championships, set to commence in 2025.

The LeMieux Grassroots Championships, which will be held on Tuesday 6th and Wednesday 7th May 2025 prior to the International Event, is the pinnacle for event riders competing at BE90 and BE100 levels and has been hosted at the esteemed Badminton Horse Trials since 2010.

Well-known for its seasonal collections of unique, compelling colour-match stories as well as technical saddle pads, horse wear and rugs, LeMieux is popular with riders globally.

Dan Mahoney, Managing Director at LeMieux, said: “From up-and-coming grassroots riders to professionals at the peak of equestrian sport, at LeMieux, we love to support riders coming up through the levels, and the LeMieux Badminton Grassroots Championships 2025 is a fantastic showcase for future talent. We expect to see some serious competition and very worthy winners.”

Commenting on the announcement Badminton Horse Trials Event Director Jane Tuckwell remarked: “The Championships continue to go from strength to strength with riders qualifying from far and wide across Great Britain to compete at Badminton. We are extremely grateful to LeMieux for extending their generous support and becoming the Title Sponsor of the Grassroot Championships.”

British Eventing CEO Rosie Williams added: “The BE90 and BE100 Championships is one of the pinnacles of the Eventing calendar for those Grassroots riders who have aspired to qualify, and we are delighted that they are being supported by such a forward-thinking and innovative brand as LeMieux. We look forward to working with the team at Badminton and LeMieux to deliver a first-class Grassroots Championships to remember in 2025.”

Badminton Horse Trials, a 5-star international event steeped in history since its inception in 1949, is known for its challenging cross-country course at the stunning Duke of Beaufort’s estate in Gloucestershire. The Grassroots competition, which takes place prior to the International, adds another dimension to the Event, promising an exciting future for eventing with the support of LeMieux.

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