Fresh off winning the NBA Cup, as well as the first trophy of his career, Damian Lillard collects another triumph, this time not as a team one. The point guard of the Milwaukee Bucks he would have signed a lifetime contract renewal to continue his collaboration with the brand Adidas. To report it first the insider of Espn Shams Charania.
Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as active NBA players with lifetime shoe endorsements. pic.twitter.com/BNKU2VDUNT
— Shams Charania (@ShamsCharania) December 18, 2024
Dame Time, thus, rightfully becomes part of theexclusive athletes club still in business who have signed a sponsorship contract “till death do us part”. Between them LeBron James e Kevin Durant con Nike, Steph Curry with Under Armour, which includes his personal brand Curry.
The connection between Adidas and Lillard, which gave rise to the “Adidas Dame” shoedates back to 2012, the year Damian Lillard entered the top American league. Two years later, in 2014, Dame Time signed a ten-year contract which, according to reports released at the time, amounted up to 100 million dollars. Now, once that contract has expired, the knot between the two becomes indissoluble. However, the figures for the new agreement are not yet known. What is certain is that, between sports and sponsorship contracts, Lillard is 34 years old it will certainly surpass the 600 million mark of dollars earned in your career.
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