Magnifica Rotonda is a quality frozen pizza born from the passion for good food shared by a group of friends.
The genesis of a quality pizza. Five friends and a baseball field
It all started in 2021, when a group of professionals in the food field who shared a long friendship and the fact of having played in the baseball team of Cupramontana – a city famous for the production of Verdicchio – decided to undertake an innovative activity by dedicating time and resources to artisanal pizza. The company will immediately take the name of Third Baseprecisely in relation to the common sporting experience, while pizza will soon become the Magnificent Rotundaalso taking inspiration from the famous seaside rotunda of Senigallia, symbol of the gourmet city par excellence where the production plant is located and where the entrepreneurial adventure of Alessandro Coppari began, president of the company and pizza chef who for years had instilled a passion for research on doughs and yeasts in the well-known Mezzometro pizzerias of which he is the founder. “After a series of tasting panels, we assessed that there was a space for quality pizza in the frozen food sector of large-scale retail trade – he explains Giacomo Bartoloni, CEO of the Terza Base company – We have therefore developed together a line of high quality frozen pizza with the aim of ensuring that supermarket shelves have a product that truly honors the best and most Italian dish there is, recreating the experience of good pizza as usual pizzeria, even at your home”.
The secret is in the care of quality
High quality raw materials, no additives and a very short list of ingredients, made of soft wheat flour, natural yeasts, Italian tomato and real fiordilatte mozzarella and basil. The artisanal pizza is made using a highly hydrated and long leavening dough (up to 48 hours) and rolled out exclusively by hand. The management team today is made up of six partners: Giacomo Bartoloni, Alessandro and Alessio Coppari, Luigi Gagliardini, Giovanni Pantaleoni and Massimo Romani. Thanks to the experience of the entrepreneurial group, in a short time the company employed a team of fifteen specialized collaborators from the area and, just two years after its launch on the market, it was producing five thousand pizzas a day.
“Great satisfaction has come from the inclusion in the main large-scale retail chains throughout Italy – continues Bartoloni – and now, further confirmation comes from the recognition of Gambero Rosso which has placed an important seal in confirming the quality of a product that stands out on the average quality of the market, dominated by large producers. Among our strengths is commercial reliability and our projects and objectives are ambitious – concludes the CEO of Terza Base – They concern both Italy and abroad, in particular the USA and Europe. We are developing a line for sales channels Ho.Re.Ca. and food service, with an export strategy that will involve both our brands: Terza Base and Magnifica Rotonda”.
