Netflix is preparing a big surprise for its NFL Christmas event.
The famous streaming platform is interested in Mina Kimes, NFL analyst at ESPN, to integrate its studio show during the Christmas Day doubleheader, according to information gathered.
Although no deal has been finalized yet, a source revealed that ESPN will give Kimes the green light if they are serious about pursuing the opportunity.
Spokespeople for ESPN and Netflix declined to comment.
In addition to other responsibilities, Kimes is an analyst for the popular “NFL Live” program on ESPN.
Netflix is lucky to have an interesting matchup for its doubleheader, with a matchup between the Chiefs and Steelers, who are among the top three teams in the AFC, while the Ravens take on the Texans, two teams who would also qualify for the playoffs if the season ended today.
With the Chiefs, the appeal of stars like Patrick Mahomes, Travis Kelce and two-time Super Bowl champion coach Andy Reid is undeniable, in addition to the potential Taylor Swift effect.
The Post previously reported that Netflix was targeting Kay Adams to host coverage of this doubleheader.
The Post also reported that Netflix considered hiring Tom Brady as lead commentator for one of the games, but that request was blocked by Fox Sports.
Netflix then set its sights on Ian Eagle, Noah Eagle, Greg Olsen and Nate Burleson.
Selon Andrew Marchand de The Athleticcontracts with these four commentators have been finalized, and famous analyst JJ Watt, former star of the Texans and currently at CBS, will also be part of the commentators for one of the games.
CBS is responsible for producing the matches for Netflix.
Looking at Netflix’s strategy for establishing itself in the sporting events landscape, it is essential to note the growing importance of streaming platforms in this area. With figures like Mina Kimes and other well-known personalities, Netflix is positioning itself as a serious player in the sports entertainment market. This choice demonstrates a desire to diversify its content and attract an ever-wider audience. It could also pave the way for a significant transformation in the way we consume sport, making major events even more accessible and interactive. An approach to follow closely, as it could redefine traditional broadcast standards.
