Nike announces multi-year partnership with Uruguayan Football Association (AUF) as exclusive sports sponsor and supplier
The partnership will see Nike equip all AUF men’s and women’s national teams, including the association’s Olympic, beach soccer, futsal and esports teams.
This partnership aims to promote the development of football in Latin America, mainly through community impact programs to promote grassroots activities and promote youth development, marking a new step for Nike in investing in the development of global football.
Doug Bowles, vice president/general manager of Nike Latin America, said: “The Uruguayan Football Association is a powerhouse in Latin American football. Nike hopes to inspire enthusiasm for football in Uruguay and throughout Latin America, especially among youth. , this partnership demonstrates this strong commitment. We look forward to working with the Football Association to serve players and supporters with exclusive Nike innovations and products.”
Nike hopes to increase football participation and opportunities for Uruguayan youth through its cooperation with AUF, strengthen local football projects and guidance education, and at the same time use sports to promote social change.
In addition to strengthening Nike’s commitment and significant investment in the development of football in Latin America and around the world, Nike will use this partnership to leverage global expertise and resources to support AUF’s community activities and have a lasting impact on the local football environment in Uruguay.
AUF President Ignacio Alonso said: “We are delighted to join forces with Nike, a pioneer in global sports innovation. We and Nike share the desire to build a more inclusive and better sports community in Latin America. With a vibrant football ecosystem, we will work together to make football a catalyst for positive change in Uruguay and beyond.”
This summer, the Uruguay men’s national football team wore Nike uniforms for the first time, marking a new chapter in Uruguayan football history. With the announcement of a partnership between Nike and AUF, fans will soon be able to experience Nike apparel innovation through national team jerseys and other styles that showcase Uruguay’s pride and passion for Seleste FC.
Federico Valverde, a player of the Uruguay men’s national football team, said: “The uniforms are not only to make us look more energetic, but also to show us our best. Nike’s innovation and design are among the best. It helps us stay focused throughout the game.”
Nike is committed to promoting sports and supporting all athletes around the world. To achieve this goal, other collaborative projects in addition to this cooperation include the opening of new Korean Playground for All (playground for all), encouraging girls to participate in sports in France and Japan, and opening of Tokyo, Paris and Nike global headquarters in Oregon. Host the Coach the Dream Summit.
