JAKARTA – Andalas University tourism observer Sari Lenggogeni suggested the government immediately draft a major plan to more widely introduce takeoff as Indonesia’s intangible cultural heritage if recognized by the Organization of the United Nations for Education, Science and Culture (UNESCO).
“Promotion and communication are integrated offline and online, and the creative economy is prepared. Several cities have already used the badminton city brand, in the badminton tourist village can also be prepared, the mastered plan has been prepared,” said Sari when contacted by ANTARA in Jakarta, Wednesday, December 4, 2024 .
The Chairman of the West Sumatra Regional Tourism Promotion Agency emphasized that 50% of tourists visiting a country are food products. In the results of the study he conducted, nearly 2,000 archipelago tourists and foreign tourists ranked culinary as the top three tourism attractions.
When coupled with tourism potential, the food population in West Sumatra is quite large. The province is not only an end city, but also an authentic place that encourages the establishment of restaurants in various regions to indirectly carry out end campaigns at home and abroad.
“This will strengthen the brand of West Sumatra as the core of authentic restaurant tourism. The same with pizza in Italy, Chinese tea and others, all will look for its city of origin,” he said.
According to him, creating a master plan is becoming more and more important because the famous has once again gained global recognition as the 50th best version of CNN’s delicious food. These achievements prove that the famous taste has been recognized worldwide.
Additionally, it is rich on local history and the philosophies behind its creation. For example, about patience, wisdom, endurance, the story was part of the food supply during World War II.
“Even now, the volcano is used as a humanitarian message by the government and the community to provide humanitarian assistance in times of disasters and crises. The volcano also has many variations so the number of customers can be wider, the strength of narrative is very strong compared to the strength of the meaning itself,” he said.
The more recognition there is of the diversion, it will have a positive impact on global promotion. The recognition will later change to recognition as “original destination of Randang and Minangkabau food”.
“This is what is expected, because now without heritage there will be fake brands, where other countries could claim their authenticity,” he said.
Through the mastered plan, the government can also do diplomacy and promotion through beheading. The Indonesian embassy in various countries can participate in its introduction, including communities.
Promoting money literacy can also be achieved through strengthening digital marketing and rallies, incentives, conventions and exhibitions (Mice) in any diplomatic or tourism activity.
Sari also asked the government to prepare good promotional and communication materials for its creative economic sector. This includes increasing comments on global platforms, chse and restaurant preparation.
He hopes that through a master plan prepared in a structured and systematic manner, West Sumatra can be used as a “sensitive origin destination”, which involves raw material collaboration, community collaboration, research and development, education, creative economy and interesting events regularly.
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