YouTube has introduced new features to simplify channel management from mobile and improve the viewing experience on connected TV, enhancing options for creators and users with new analytics and interaction tools.
In the constant commitment of improve the experience of the users and creators, YouTube recently announced two important updates that aim to simplify channel management and strengthen content consumption via connected TV (CTV). These innovations are intended to optimize navigation within the platform and open up new opportunities for creators, while responding to the growing habits of video consumption from TV devices.
New management options for creators
Starting in 2024, YouTube has implemented some changes which simplify the management of the channels directly from the main page, making the experience more immediate for new creators. Instead of starting with a complex structure of tabs, new users will initially see one simplified version of theirs channel page, private Of tab. These will be added automatically as specific content is loaded, making the interface clearer and easier to navigate.
Additionally, YouTube is enriching channel functionality by allowing creators to view the list of public subscribers directly from the channel page, a novelty that will provide greater control over the management of your community. Creators will also be able to view and manage their public, private, and unlisted videos, including sketchesall without having to log in YouTube Studio. This centralized approach simplifies day-to-day management of the channel and allows for easier monitoring of content.
A significant addition also concerns the Data Storiesa feature already present in YouTube Analytics, which will now be accessible directly on the channel page. This feature will provide creators with quick insights into relevant changes in channel metrics, such as shifts in audience behavior, without having to access full analytics details. This is a way to keep creators informed about key updates even when they aren’t using YouTube Studio regularly.
Growth in connected TV viewing
YouTube also marked an important milestone with theexpansion of viewing via connected TV (CTV), a mode that is becoming increasingly popular among users. The data reveals that users now watch over a billion hours of YouTube content per day on their televisions. Furthermore, viewing time of sports content has grown by 30% compared to last year, thanks to initiatives such as the “Sunday Ticket” for the NFL and the feature multi-view which allows you to follow multiple games at the same time.
Another interesting fact is the increase in podcast viewing on CTV devices, which amounts to 400 million hours monthly. While unexpected, this trend suggests that YouTube is also becoming a platform for longer, less visual content, such as podcastwhich are consumed during everyday activities such as exercise. YouTube has also worked to improve the content consumption experience with the introduction of new features. For example, it was added and button “Sign up” directly into the CTV video playerwhich led to a 40% increase in signups via CTV in initial testing. Similarly, YouTube introduced the “Parent code” to limit children’s access to inappropriate content, giving families more control.
Opportunities for creators and advertising
As viewing on CTV has increased, YouTube has also seen the number of creators grow they earn from watching content on TV devices. The number of creators who derive the majority of their revenue from this platform has increased 30% year over year, which highlights the importance of YouTube as a way to monetize content viewable on televisions.
