Zidane and Bellingham star in Adidas releases PREDATOR football shoe documentary “Under the Tongue”

2024/12/19 15:44
Oriental Net

“There are a lot of players who have shown the personality of this shoe on the court and they have turned it into a symbol, just like the PREDATOR helped them become everyone’s idol.”

On the occasion of the 30th anniversary of the birth of PREDATOR, Adidas recently released the long-awaited PREDATOR football shoe documentary “Under the Tongue” by sneaker enthusiasts. This 68-minute documentary reveals the legendary history of PREDATOR and its impact on football and wider culture since its debut in 1994, giving people a deeper understanding of why Adidas has become “the number one brand in football.” “.

Goals, goals, more goals

The documentary “Under the Tongue” successively interviewed Craig Johnston, the designer of the first PREDATOR and former Liverpool player, Gunter Weigel, Adidas’ senior vice president of global sports marketing and brand relations, and others, telling the audience about The source of inspiration and iterative upgrades of PREDATOR, as well as the “adventure” of the first PREDATOR that subverted traditional design, how it conquered legendary celebrities such as Beckenbauer, Rummenigge, and Hoeness, and won their “This is it, it is us” future”.

As said in the documentary, “They are masters on the court, they control the game, they have excellent vision, which is a natural gift for these players. And PREDATOR is also part of their story.” Since its birth, PREDATOR has been tied to many names that shine in the Football Hall of Fame.

Under the leadership of legendary stars and current athletes such as Zidane, David Beckham, Jude Bellingham, Aitana Bonmati, and Alessia Russo, “Under the Tongue” It also reveals the anecdotes between them and PREDATOR, leading the audience to relive those moments that are remembered in the history of football, and continue to write new legends with the “Youth Storm” on the green field today.

For example, in the 2002 Champions League final, Zidane scored a groundbreaking goal that became his favorite. In the first round of the Premier League in 1996, Beckham scored a midfield super lob and became famous. In the final round of the 2001 World Cup qualifying round, he used the iconic “Full Moon Scimitar” to save the England team. , reaching the World Cup finals…scenes of classic moments made the audience “still get goosebumps all over.”

“There were a lot of trendy things at the time[inthe1990s]. If you had them, people thought that person was trendy. PREDATOR was one of them.” “It had a social (and cultural) impact, Not just a pair of football shoes, this resonates with many young boys and girls.” Pop singer Louis Tomlinson and others also explained from different perspectives why among so many sneakers, only PREDATOR is so unique.

Adidas’ “football first” nature

“Football has always been our lifeblood.” Yang Hunan, the former head of global corporate communications for Adidas, said in “Under the Tongue” that the history of Adidas and football are closely linked. In the 1954 World Cup, the West German team defeated the then-arrogant Hungarian team, creating the “Miracle of Bern” and making Adi Dassler appear on the world stage for the first time. At that time, there were many reports about this “crazy” German because he designed innovative football shoes for the West German team and ushered in a new era of football shoes.

The same is true for PREDATOR. Innovative technology makes the game faster and more exciting, making the football era of “fairies fighting” even more brilliant. “In the 1990s, many stories happened in football. PREDATOR gave football an opportunity to change. Adidas has become better, these shoes have become better, football has become better, and for this success The story is even more colorful,” said Sandra, who has long been responsible for managing Adidas’ historical archives.

In fact, Adidas has always been good at making “future investments” in the football field through technological innovation. Adidas provided official match balls for the European Cup and World Cup in 1968 and 1970 respectively, becoming the prototype of modern football.

In 1972, “Telstar Durlast” adopted a new coating to improve water resistance, and in 1984, “Tango”, the first non-leather ball, adopted new materials to enhance cushioning. Mundial”, to the first “Europass” in 2008, which has 14 pieces instead of the usual 32 pieces in the past, and provides goalkeepers with stronger grip through special surface textures, to today’s “connecting ball technology” that affects key decisions. Adidas’s continuous exploration in football technology has always established its advantages in the football category.

To this day, Adidas still provides official match balls for these two world-renowned international competitions.

“Don’t give up and work hard, so that PREDATOR has become a benchmark and have these happy moments.” “Excellent products, outstanding players, and classic moments, this is the reason for its success.” “This It is the history that belongs to a pair of shoes and a brand. “History, I think history is really important”… In the ever-changing period from the end of the legend to the rise of new stars, Adidas products represented by PREDATOR have used technology and innovation to bring surprises to the green field again and again, and have also created difficulties. Shocking “football first” nature.