BWH Hotels Serves Up a Winning Partnership with badminton Denmark
A new era dawns for Danish badminton as BWH Hotels and Badminton Denmark join forces in a two-year partnership, commencing on January 1st, 2025. This exciting collaboration, built on shared values of community, well-being, and unforgettable experiences, aims to elevate the badminton experience for players, families, and hotel guests nationwide.
BWH Hotels will take center stage as the presenting partner for several national youth badminton championships, starting with the “National Youth Championships” in Højbjerg on January 25th-26th, 2025. Their presence will also be felt at the Danish Championships, League Finals, and across Badminton Denmark’s digital platforms.
This partnership is a natural fit, aligning with both organizations’ commitment to fostering a sense of belonging and creating lasting memories.
“With BWH Hotels strategically located throughout Denmark,and badminton’s status as a prominent grassroots sport with numerous major tournaments and national youth championships spread across the country,collaborating with Badminton Denmark makes perfect sense,” explains Bettina Wähling,Head of Marketing at BWH Hotels Denmark. “Just like us,Badminton Denmark champions quality and professionalism,with a strong emphasis on community,health,and creating memorable experiences.”
The enthusiasm is reciprocated by Badminton Denmark.
“We are thrilled and honored to partner with BWH Hotels,” says Kristian Pinderup Langbak, Director of Badminton Denmark. “BWH Hotels shares many of our core values and, like a team of individual players forming a cohesive unit, they represent a network of hotels working together towards a common goal. This partnership strengthens our ability to deliver exceptional experiences for Danish badminton players and their families.”
This collaboration positions BWH Hotels as a key player in the Danish badminton landscape, increasing their visibility among athletes and their families. With hotels conveniently located near many of the country’s largest sporting events, finding suitable accommodation becomes effortless for players and spectators alike.
Through this partnership, BWH Hotels and Badminton Denmark are committed to promoting community, well-being, and unforgettable experiences, supporting the growth of badminton and raising awareness of BWH Hotels across Denmark.For media inquiries:
BWH Hotels: Bettina Wähling, Head of marketing denmark, [email protected], +45 2587 0002
Badminton Denmark: Kristian Langbak, Director, [email protected], +45 5359 9527
Serving Up Success: A Chat with Badminton Legend, Camilla Martin, on the BWH Hotels Partnership
The recent proclamation of a two-year partnership between BWH Hotels and Badminton Denmark has sent ripples through the badminton community. This collaboration promises to elevate the badminton experience for players,families,and fans across the country. To delve deeper into the importance of this partnership, we sat down with Danish badminton legend and former World No.1, Camilla Martin.
Moderator: Camilla, thank you for joining us. This partnership seems like a fantastic initiative. What are yoru initial thoughts?
Camilla Martin: Its marvelous news! Badminton thrives on community and shared passion. Having BWH Hotels on board shows real commitment to supporting the sport at various levels, from grassroots youth championships to major national events.
Moderator: Indeed. The article mentions BWH Hotels’ widespread presence throughout Denmark. Do you see this as a strategic advantage for both parties?
Camilla Martin: Absolutely.With hotels conveniently located near many sporting venues, the partnership offers practicality and convenience for players and their families. No more scrambling for accommodation during tournaments. It adds a layer of comfort and ease, allowing everyone to focus on the game.
moderator: You’ve travelled extensively for tournaments throughout your career. How important is this aspect of hospitality for athletes?
Camilla Martin: It’s crucial.It’s not just about a place to sleep; it’s about creating a sense of normalcy and reducing stress during what can be a demanding time. A comfortable and welcoming surroundings makes a huge difference in an athlete’s overall performance and well-being.
Moderator: Badminton Denmark emphasizes creating “lasting memories” in its mission. Does this partnership align with that goal?
Camilla Martin: Definitely. Think about young players competing in their first national championships. Having a reputable hotel chain involved adds an extra layer of excitement and makes the experience even more memorable. It symbolizes a deeper commitment from the sport’s governing body.
Moderator: some may argue that a hotel chain partnership prioritizes commercial interests over sport itself. What’s your take on that?
Camilla Martin: It’s understandable to be cautious about commercial involvement, but I believe this partnership goes beyond that. BWH Hotels clearly sees the value in supporting grassroots sport and investing in the future generation of badminton players.It’s about building relationships and creating a win-win situation for everyone involved.
Moderator: what message would you give to young badminton players about this exciting growth?
Camilla Martin: Embrace it! This partnership signifies a brighter future for badminton in Denmark. Embrace the opportunities it presents, strive for excellence both on and off the court, and most importantly, enjoy the journey.
we want to hear from you! What are your thoughts on this partnership? Do you think it will have a significant impact on Danish badminton? Share your views in the comments below.
Let’s keep the conversation going**!
