Prime Video Scores Big with New NBA Studio Team
Get ready for a fresh take on NBA analysis! Prime Video is assembling a powerhouse team for its upcoming NBA coverage, featuring renowned sports journalist taylor Rooks as host and basketball legends Blake Griffin and Dirk Nowitzki as analysts. this dynamic trio will bring their unique perspectives and insights to pre-game, halftime, and post-game shows starting in October 2025.Rooks, already a familiar face on Prime Video’s Thursday Night Football and shows for Bleacher Report and TNT Sports, will lend her signature authenticity and energy to the studio.
Joining her are two NBA icons with impressive resumes. Nowitzki, a 14-time All-Star and two-time NBA MVP, etched his name in basketball history with the Dallas Mavericks. As the franchise’s all-time leading scorer and the first European-born player to surpass 30,000 career points,Nowitzki led the Mavericks to their first NBA championship in 2011,cementing his legacy as one of the greatest power forwards of all time. His induction into the Naismith Memorial Basketball Hall of Fame in 2023 solidified his place among basketball’s elite.
Griffin,the 2009 NBA Draft’s number one pick and rookie of the Year,brings his own brand of electrifying play to the table. A six-time All-Star and five-time All-NBA selection, Griffin dominated as a versatile forward for the Los Angeles Clippers, Detroit Pistons, Brooklyn Nets, and Boston Celtics. His career stats, boasting over 14,000 points, 6,000 rebounds, and 3,000 assists, showcase his prowess as both a scorer and playmaker.
This star-studded team will be part of Prime Video’s ambitious foray into live sports broadcasting. The 11-year global partnership with the NBA,announced in July 2024,marks a significant expansion of Prime Video’s offerings.
Starting with the 2025-26 season,Prime Video will offer exclusive coverage of 66 NBA regular season games,including marquee matchups like opening week doubleheaders,a Black Friday game,and all games in the NBA Emirates Cup playoff rounds,in-season tournament semi-finals,and finals.
Prime Video will also broadcast the SoFi NBA Play-In tournament, the first and second rounds of the playoffs, and the conference finals for six of the eleven years of the agreement.
This comprehensive coverage will be available to viewers in the United States and internationally, with an increased number of games in key markets like mexico, Brazil, France, italy, Spain, Germany, the United Kingdom, and Ireland.Adding to the partnership, Prime video Channels will become the strategic partner and global store for third-party channels, including NBA League Pass, the NBA’s subscription service for live and on-demand game streaming. This collaboration will further enhance Prime Video’s position as a leading destination for basketball fans worldwide.
Prime Time Basketball: Getting Inside With Dirk Nowitzki
Dirk Nowitzki, the legendary Dallas Mavericks power forward and 2011 NBA champion, is at the forefront of a new era in basketball coverage. Joining Blake Griffin and Taylor Rooks as analyst for Prime video’s upcoming NBA slate,Dirk is ready to bring his unique insight and Hall-of-Fame perspective to the game.
We had the chance to sit down with Dirk to discuss this exciting new venture and the future of NBA coverage.
You’ve achieved so much in your career, from being a first-ballot Hall-of-Famer to leading the Mavericks to that historic championship. What draws you to this new role with Prime Video?
Dirk: “I’m truthfully excited about this chance. My basketball journey isn’t over, just as I’m not lacing them up anymore. To be able to break down the game, share my experiences, and connect with fans in a different way is incredibly rewarding.
Prime Video’s vision for their NBA coverage is aspiring and innovative, and that’s something I wanted to be a part of.”
Prime Video is committing heavily to the NBA. With coverage of regular season games, playoffs, and even the in-Season Tournament, how important do you think this will be for fans and for the league itself?
Dirk: “It’s a game-changer. Making NBA basketball so accessible, with such thorough coverage, is going to reach a whole new audience. For basketball purists like myself, having more ways to watch and analyze the game is fantastic.
But I think the In-Season Tournament adds an extra layer of excitement. It’s a fresh idea, something different, and
I’m curious to see how teams approach it and how fans react. It could be really special.”
Working alongside Blake Griffin and Taylor Rooks - you have perhaps the ultimate three-point trifecta of personalities. What are you most looking forward to about working with them?
Dirk: “I’m thrilled. Taylor’s energy and knowledge are infectious, she’s going to be fantastic host. Blake brings that unique blend of power and finesse he was known for on the court, I think he’ll be a great analyst.
We all have different playing styles, backgrounds, and perspectives. I think that will make for vibrant conversations and insightful analysis. You can be sure, we won’t shy away from sharing our opinions!”
With so many streaming options available, how does prime Video plan to stand out? What sets this new coverage apart from the rest?
Dirk: “I think it’s that combination of games, platform, and talent. Prime Video is making a serious investment in basketball, and they’re doing it right.
We’re not just going to be showing games; we’re going to be telling stories, diving into the deeper aspects of the game, and giving fans a truly immersive experience.”
This Prime Video deal with the NBA is huge for international fans as well. There are so many NBA fans across the globe. What does this mean for the league’s global growth?
Dirk: “That’s fantastic news. Basketball is a truly global game,and making it more accessible internationally is crucial for its continued growth. It’s exciting to think about new fans being introduced to the NBA and the incredible athletes who play it.
We’re excited to see you back on the court, even if it’s from the analyst’s chair. Any predictions for the upcoming NBA season? Who are your early favorites for the championship?
Dirk: ” (laughs) Let me study the roster movement this offseason before I make any bold predictions. There are always surprises, but
I’m sure it’s going to be a thrilling season. I wouldn’t be surprised to see some of the usual suspects back in the mix,but also some dark horses emerging. Fans are in for a treat!”
Thanks for your time, Dirk. We’re eagerly anticipating your Prime Video debut. Any final message to the fans?
Dirk: ”Get ready for an exciting season of basketball.Tune in to Prime Video, join the conversation, and let’s celebrate the game together!”
