Roberto Carlos: From Pitch to ambassador
Roberto Carlos, the legendary brazilian left-back, remains a beloved figure in the world of football, even after hanging up his boots nearly a decade ago. His electrifying runs down the flank, powerful left foot, and infectious charisma made him a global icon during his playing days at Real madrid. Today, he continues to be a prominent presence at the club, serving as a highly visible ambassador and engaging in various endeavors both on and off the field.
Carlos’s close relationship with Real Madrid president Florentino Perez, who signed him during his first tenure, has been instrumental in his post-retirement career. He is a key member of the club’s ambassador program, alongside other legends like Raúl, Arbeloa, and Casillas, representing Real Madrid at events and games around the world.
His influence extends beyond mere appearances. Carlos actively participates in the club’s activities, frequently traveling with the team to away games, including the recent Spanish Super Cup in Saudi Arabia. He maintains close ties with the coaching staff and players, offering advice and mentorship, particularly to younger talents like Vinicius, rodrygo, Arda Güler, and Endrick.While Carlos briefly explored a coaching career, joining Manolo Díaz’s staff at Real Madrid Castilla in 2019, he ultimately found his calling in ambassadorial and media roles. He is a regular commentator for Spanish Television and has appeared on Movistar Plus, though his stint there was short-lived.
His natural charisma and affable personality make him a natural in front of the camera. Described by those who know him as “a horny guy,” Carlos effortlessly commands attention and connects with audiences. However, his laid-back nature can sometimes lead to tardiness, a trait that those close to him jokingly acknowledge.
Beyond his Real Madrid duties, Carlos maintains a strong presence in the football world. He enjoys a close relationship with FIFA president Gianni Infantino, whom he supported in the 2016 election. He has been actively involved in FIFA events, including the 2022 World Cup in Qatar.
Carlos also collaborates with UEFA, serving as a prominent face for the Champions League, a competition he won three times during his illustrious career. His network extends to former teammates and fellow football legends like Ronaldo, Julio Baptista, Figo, Cafu, Rivaldo, and Ronaldinho, with whom he shares a strong bond.
Carlos’s entrepreneurial spirit is evident in his various sponsorship deals. He partners with a British marketing firm, Entourage Sports & Entertainment, which also represents other football icons like Julius Caesar, Kluivert, Seedorf, and Berbatov. His endorsements include brands like 1XBet (betting), Heineken (beer), and VEO (technology).
Interestingly, Carlos switched from Nike, his longtime sponsor during his playing days, to Adidas.He now wears Adidas boots in pleasant matches and participates in promotional campaigns for both Adidas and Real Madrid.Despite his busy schedule, Carlos still finds time for personal pursuits. He is a frequent diner at trendy Madrid restaurants and owns several rental properties in the city. He is also a devoted father to his eleven children, one of whom, Manuela, follows in his footsteps, playing as a right winger for Real Madrid’s cadet team.
roberto Carlos’s journey from the pitch to ambassadorship exemplifies his enduring legacy in football. He remains a beloved figure at Real Madrid, a respected voice in the sport, and a accomplished entrepreneur, proving that his impact extends far beyond his playing days.
The provided article highlights Roberto Carlos’s smooth transition from a celebrated footballer to a prominent ambassador for Real Madrid.
It emphasizes several key points:
Enduring Legacy: Even after retiring “nearly a decade ago,” Carlos remains a beloved figure in football, showcasing the lasting impact of his legendary career [[3]].
Iconic Playing Style: His signature “electrifying runs down the flank, powerful left foot, and infectious charisma” made him a global icon during his time at Real Madrid. This detail underscores his significant contributions to the sport.
Continued Involvement with Real Madrid: The article explicitly states Carlos’s continued “prominent presence” at the club, serving as a highly visible ambassador. This demonstrates his commitment to staying connected to the club and its fanbase.
Relationship with Florentino Perez: It’s highlighted that his close relationship with Real madrid president florentino Perez, who signed him during his first tenure, played a key role in his post-retirement career. This suggests a strong bond built on mutual respect and shared success.
* Ambassadorial Role: As a key member of real madrid’s ambassador program alongside other legends like Raúl, Arbeloa, and Casillas, Carlos actively represents the club at various events. This further emphasizes his significant role in maintaining Real Madrid’s prestige and global reach.
The article effectively paints a picture of Roberto Carlos as a legend who continues to be a valuable asset to Real Madrid, even after his playing days are over. His transition to ambassadorship exemplifies his enduring passion for the club and his commitment to representing it with pride.
