Prime Video Scores big with Star-Studded NBA Studio Team
Amazon prime Video is gearing up for its inaugural NBA season with a powerhouse studio team that promises to deliver insightful analysis and engaging commentary. The lineup, announced ahead of the October 2025 launch of NBA on Prime Video, features respected sports journalist Taylor rooks alongside NBA legends Dirk Nowitzki and Blake Griffin. This trio will anchor Prime Video’s NBA coverage, marking a significant addition to the platform’s growing sports portfolio, which already includes NFL, WNBA, and a variety of documentaries.
This strategic move comes as amazon embarks on an 11-year media rights deal with the NBA, a partnership valued at a staggering $1.93 billion annually. prime Video’s NBA package is comprehensive, encompassing an opening week doubleheader for the 2025-26 season, Emirates NBA Cup knockout stage, semifinal, and final matches, the SoFi Play-In Tournament, and six Conference Finals games.
Broadcasting from Amazon’s MGM Studios in Culver City, California, the new studio show will complement Prime Video’s live game broadcasts, offering fans a deeper dive into the action.
“We’re thrilled to welcome Taylor, Dirk, and Blake as the cornerstones of our NBA studio coverage,” stated jared Stacy, Amazon’s Global Head of Production. “Their combined expertise, charisma, and unique perspectives will provide NBA fans with an informative and entertaining experience this fall.”
Stacy highlighted Rooks’s reputation as a leading voice in NBA media, while praising Nowitzki and Griffin as legendary figures ready to share their insightful analysis and humor with viewers.Rooks, already a familiar face on Prime Video as a reporter for Thursday Night Football since 2022, will bring her valuable experience to NBA timeout and postgame coverage. She also holds prominent roles with Warner Bros. Discovery, contributing to TNT sports and Bleacher Report initiatives.
“I’m excited to expand my role at Prime Video and play a key part in shaping their NBA coverage from the ground up,” Rooks shared.”With the addition of icons like Dirk and Blake,we’re not just building a show,we’re creating a truly special experience for basketball fans worldwide. This is a major milestone in my career, and I’m incredibly eager to share my passion for the sport with a global audience.”
Nowitzki, a 14-time All-Star and NBA champion, is widely regarded as one of the greatest players in basketball history. His illustrious 21-year career with the Dallas Mavericks saw him become the franchise’s all-time leading scorer and the first European player to surpass 30,000 points. A member of the NBA’s 75th Anniversary team and the sixth leading scorer in league history,Nowitzki’s analytical insights will be a valuable asset to Prime Video’s coverage.
“Joining the Amazon family and being part of their NBA coverage is incredibly exciting,” Nowitzki expressed. “I’ve always wanted to remain connected to the game I love, and building something new with this talented team is an possibility I’m truly looking forward to. I’m incredibly grateful for this chance and can’t wait to get started.”
Griffin, the first overall pick in the 2009 NBA draft and a six-time All-Star, enjoyed a remarkable career as a dominant power forward. His accolades include Rookie of the year in 2011 and the NBA dunk contest championship, where he famously dunked over a car. During his 14 seasons with the LA Clippers, Detroit Pistons, Brooklyn Nets, and Boston Celtics, Griffin amassed over 14,000 points, 6,000 rebounds, and 3,000 assists.
“I’m incredibly excited to join the Amazon family,” Griffin stated. “Basketball has been a defining part of my life, and I consider myself a true fan of the sport. I’m eager to share some of the lessons I’ve learned over the years with other NBA enthusiasts. I was impressed by Amazon’s Thursday Night Football programming,and my discussions with the team about the NBA partnership were equally inspiring. I’m honored to be part of this launch and this new era for sports on Prime Video.”
Prime Video Sets the Stage for NBA Dominance with All-Star Studio Team
The race for basketball broadcasting supremacy just got a whole lot more engaging. Amazon Prime Video, entering its maiden voyage as an NBA rights holder, has debuted a studio team that reads like a who’s who of basketball royalty.
This isn’t just about filling air time – this is a statement.
Pairing respected journalist Taylor Rooks with NBA titans Dirk Nowitzki and Blake Griffin delivers a potent blend of journalistic rigor and on-court expertise. Rooks, with her sharp insightful interviewing style and ability to draw engaging conversations from even the most reserved athletes, forms the perfect anchor. Alongside her will be Nowitzki, the cerebral German legend whose stoic yet insightful analysis will be invaluable. adding Griffin, known for his charisma and humorous take on the game, injects a dose of levity and accessibility. Together,they represent a force multiplier for Prime Video’s NBA coverage.
This strategic investment comes as no surprise considering Prime Video’s massive $1.93 billion annual commitment to the NBA. The 11-year deal grants Prime Video a extensive package, including marquee matchups like the emirates NBA Cup knockout rounds, the SoFi Play-In Tournament, and six crucial Conference Finals games.
Broadcasting from the heart of Hollywood at Amazon’s MGM Studios, Prime Video’s studio show promises an immersive experience. It won’t be just about pre- and post-game analysis; it will be about dissecting plays, exploring storylines, and offering fans a deeper connection to the game they love.
The message is clear: Amazon Prime Video isn’t simply dipping its toes into the NBA waters – they’re taking a powerful plunge. This star-studded studio team is a clear signal of their intent to become a dominant force in basketball broadcasting, challenging the status quo and redefining how fans experience the NBA.
The 2025-26 season will be one to watch – not just for the on-court action, but for Prime Video’s thrilling new chapter in the world of basketball.
