At the start of the year, the badminton-federation-mobilizes-the-badminton-ecosystem/” title=”PARIS: The French Badminton Federation mobilizes the badminton ecosystem”>FFBaD is launching a promotional sponsorship campaign aimed at relaunching the licensing campaign in a still complicated health context.
Up to 200,000 euros can be released by the FFBaD, matched in equal parts by specialized distributors and by the Yonex brand, to reward its loyal licensees, thus creating emulation in their environment.
From January 1st until next April 30th, a regular badminton player (licensed in 2020/2021 and 2021/2022) who brings a new person to the practice of badminton will be considered as a godfather or godmother and will receive in exchange a voucher of 20 euros valid among 9 specialist brands of their choice. The FFBaD’s equipment partner and leader in its field – Yonex – is also fully associated with the project by adding 10 euros to the voucher if Yonex products are ordered from distributors.
This unprecedented initiative for the FFBaD has three objectives:
- Support a second wave of licensing with a desire to see 20,000 new licensees join the badminton community over this period.
- Thank the loyal licensees who have stayed the course by renewing their license despite successive crises.
- Support the badminton economy damaged by the health crisis.
The FFBaD has chosen to block the offer to the first 20,000 people who will complete their sponsorship file.
Yohan PENEL, President of the FFBaD: “ With this operation, we wanted to encourage license taking by rewarding those who, despite the health context, had shown their support for their club by renewing their membership last season and who have again gained ground this year. It is a real bonus for loyalty as well as a strong gesture to improve their daily life as a badiste. »
The operation in figures:
- 10 euros provided by the FFBaD, 10 euros by the specialist brand, 10 additional euros provided by Yonex on the purchase of products exclusively Yonex.
- 87,688 as the potential number of godparents.
- Offer limited to the first 20,000 registrants, ie a maximum of 500,000 euros.
The operation in video:
To download the promotional clip, click HERE
About the FFBaD
The FFBaD’s ambition is to “put people at the heart of sports and social performance badminton ”during this Olympiad. This new vision accompanies a playful, ethical and accessible badminton to all, useful for the implementation of ambitious public policies, whether they are sporting, social, educational, health, economic or ecological.
