The president of the Venezuelan Football Federation (FVF), Jorge Giménez, bet on the relaunch of the Vinotinto brand throughout the country, to give football a new value “and recover pride in wearing our colors, it will be one of our big bets in this new stage of the Federation”.
He explained that to achieve this goal, the FVF it is being restructured and professionalized, as was the commitment of the new board. As part of this process, a new Marketing, Commercialization and Strategic Communications Management has been created, reports the FVF on your website.
He recalled that his commitment from day one has been to generate credibility around the management of the Federation and, in this way, “make sure that the Vinotinto brand has more support and our football has more resources to continue growing.”
“In this process, it is essential to have the support of well-prepared professionals, like Diego, who allow us to improve management and be more efficient,” said Giménez.
“When we arrived at the Federation there were many demands that had not been met for years, and one of them was to restore confidence in the brand. This is related to the participation of good sponsors, with greater support from the private sector and also with a more professional management of marketing and communications, which allows us to make all Venezuelans feel proud of their jersey and, of course, , of all our selections”, he added.
In recent months, new names have already joined the Federation’s sponsorships, among which stand out: Yummy, Café Amanecer, Diablitos Underwood, Gala IT, among others, as well as the alliance with UNICEF, within the framework of the World Day of Childhood. LAV/JML
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