PSG is growing at high speed in terms of income, and relies for this on all the means in its possession. Sales made in the club’s shops, both in France and abroad, will play an extensive role in the months to come.
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Constantly progressing on the pitch since the Qatar Sports Investments (QSI) fund came to power in 2011, PSG is doing everything to establish itself among the biggest clubs in terms of marketing. The opening of a new larger boutique, also located on the avenue des Champs-Élysées, is the perfect illustration of the club’s desire to grow.
For good reason, as reported by the media The echoes Tuesday, this new sign should allow “ to achieve 25 to 30 million euros in turnover per year, compared to the peak of 14 million (excluding taxes) for the old store. “Significant and welcome sums should allow PSG to stabilize and progress among the financially powerful clubs in Europe.
Messi particle accelerator
Fabien Allègre, director of the PSG brand cannot help but mention the historic financial fallout linked to the recruitment of Lionel Messi last summer : ” At 1is January, we did in six months, which we did for the whole of the last season, he rejoices with the Echoes. The arrival of Lionel Messi is a tremendous accelerator. Messi, it’s a hit, it’s 60% of jersey sales in PSG stores. »
Continuing expansion
But the Parisian ambitions do not stop there, since the PSG brand must now continue its export to the four corners of the planet. China should join the club’s two Asian boutiques, based in Japan and South Korea, as well as the one based in Qatar. The major axis of progress nevertheless concerns the United States, where the club must establish itself in the cities of New York (after Los Angeles), as well as Miami and Las Vegas in the future. In Canada, Toronto holds the rope to welcome PSG according to Les Echos. Enough to further increase income related to marketing and the sale of derivative products, Lionel Messi flocked jerseys in mind.
