2022·Jingchu Agricultural Products New Year’s Day, Hubei Olympic diving champion Liu Huixia (middle) promotes Jingchu Agricultural Products in the live broadcast room of Guishan TV Tower.
“This is Zigui navel oranges. Zigui is a place where there are fresh oranges all year round. Prepare sweet Zigui navel oranges for the Chinese New Year. 2022 will be a whole year…” Chinese New Year Jingchu Taste” 2022 Jingchu Agricultural Products New Year’s Day Goods Festival webcast live streaming activities. Hubei Olympic champion Liu Huixia and badminton world champion Wang Xiaoli walked into the live broadcast room and introduced the agricultural and sideline products with Hubei characteristics to fans across the country.
Hubei badminton world champion Wang Xiaoli (middle) promotes Jingchu Agricultural Products in the live broadcast room of Guishan TV Tower.
The champions became Jingchu Nongyoupin’s “good product recommendation officers”, which made the live broadcast room hot. The down-to-earth live broadcast promotion allowed the audience to see the other side of the world champion’s stubbornness and calmness, and it also reminded everyone of the gourmet specialties with Jingchu flavor.
Jingchu Agricultural Products Exhibition Area.
In order to accelerate the construction of Hubei’s “Ten Key Agricultural Industry Chains”, enhance the public brand awareness of Hubei’s agricultural products, unblock the upstream channels of Hubei’s agricultural products, and further meet the needs of consumers for purchasing New Year’s goods, the Ministry of Agriculture and Rural Affairs of Hubei Province and Hubei Radio Under the guidance of the TV station, Hubei Changjiang Longshang Media Group and Hubei Radio and Television Longshang Channel planned and launched the Jingchu Agricultural Goods New Year Festival with the theme of “Chinese New Year Jingchu Taste”. The way of exhibition and sales in the next area will comprehensively promote Hubei’s characteristic agricultural products, present the regional public brand image of Hubei’s agricultural products from multiple angles, and deeply dig the memory of Jingchu buried in the taste buds.
As an important part of the Jingchu Agricultural Goods New Year’s Day, the live broadcast of goods for public welfare is the following of well-known hosts such as Kang Hui, Zhu Guangquan, and Zhu Xun of China Central Radio and Television Station to bring goods for Hubei public welfare at the Yellow Crane Tower from April 7 to 8, 2021. After that, another large-scale public welfare live broadcast launched in Wuhan Landmark. The Yellow Crane Tower at the beginning of the year and the Guishan Tower at the end of the year. A bridge flying from north to south also “builds” an “information highway” for agricultural products to leave the village and enter the city.
In April 2021, CCTV will help Hubei public welfare to bring goods live.
In winter, the Guishan TV Tower is quiet and magnificent. Climbing high and looking into the distance, you have a panoramic view of the Yangtze River and Han River, and the Yellow Crane Tower stands majestically. On the 210-meter-high viewing platform of the Guishan TV Tower, there is a strong sense of warmth and a sense of the New Year. At two o’clock in the afternoon, more than a dozen Hubei internet celebrities, including President Tao, Gu Ge (Xu Zhixin), and Tang Zhu Chenchen, brought hundreds of Jingchu agricultural products such as Enshi Yulu, Zigui navel orange, Suizhou shiitake mushroom, and Caidian lotus root to the top of Guishan Mountain. The TV tower, through their respective live broadcast rooms, let the fragrance of Jingchu float in the Chinese New Year.
The tranquil and magnificent Guishan TV Tower.
President Tao’s live broadcast room.
Brother Gu (Xu Zhixin) delivered the goods live, and Song Mingzheng, a librarian of Hubei Provincial Institute of Culture and History, came to help.
Tangzhu Chenchen (left) live broadcast room.
Hubei Internet celebrities gathered at the Guishan TV Tower to bring goods for Jingchu Nongyoupin.
Authentic Jingchu flavor, full of hometown love. In order to let more people eat the delicious food of Hubei and help the rural revitalization of Hubei. Hubei Olympic champion Liu Huixia and badminton world champion Wang Xiaoli entered the live broadcast room of the New Year’s Day as special guests. They expressed the hope that netizens across the country can place orders to buy Jingchu agricultural products and help rural revitalization together.
“As a native of Hubei, I hope to contribute a little of my strength to the rural revitalization of Hubei, and I hope that more people will participate in helping us such a good Jingchu agricultural product to get out of the mountains.” said Olympic champion Liu Huixia.
It is understood that in addition to the main venue of the Guishan TV Tower, the live broadcast event of the New Year’s Day has also set up a branch venue along the Yangtze River in Jianghan District, as well as a number of live broadcasts such as Xingxiang Life, Qianchuan Holdings, Wuchang Shouyi College and other live broadcast bases. point. The multi-point linkage was launched at the same time, and sales of nearly 800,000 yuan were achieved within one hour of the first broadcast. With this live webcast as the prelude, the Jingchu Nongyoupin New Year’s Commodities Festival will also be held on online platforms such as Jingdong Fresh, Youtego, and Changjiang Yanxuan, as well as on offline platforms such as Sinopec Hubei Yijie, Zhongbai Warehousing, and Tianxianbi. Simultaneous sale, and there are many discounts and continuous benefits – from January 14th to 23rd, you can enjoy a super discount of 6 minus 4 by using JD Pay at the “Chinese New Year Jingchu Taste” special session in JD Mall. Super cost-effective, super delicious taste, fully meet the needs of all kinds of people to buy New Year’s goods.
This New Year’s Day is also the first large-scale event for the promotion and promotion of the regional public brand of Hubei agricultural products in 2022. Next, Hubei Changjiang Rongshang Media Group and Hubei Radio and Television Rongshang Channel will, under the guidance of the Provincial Department of Agriculture and Rural Affairs, concentrate resources and strengths to coordinate the promotion, production and sales of public brands in Hubei’s top ten key agricultural industry chains related regions Docking, promoting “Internet +” agricultural products from villages and cities, launching “sea, land and air” three-dimensional publicity and production and sales docking activities in purchase and sales areas, production areas, and progress conferences in combination with the launch time of related products, important agricultural festivals and other time nodes. Let Hubei agricultural products brands quickly “get out of the circle”.
(Source: Changjiang Cloud)
[Intern Editor: Shang Pei]
