The Chicago Bulls of the National Basketball Association (NBA) have entered into a multi-year partnership with the financial services provider Klarna.
The agreement aims to make the various payment services and options offered by the Swedish company Klarna known to Bulls fans. Joint in-stadium brand experiences, exclusive offers and limited-edition merchandise are planned for the duration of the partnership.
In separate deals, Bulls stars Zach LaVine and Lonzo Ball have been named Klarna brand ambassadors. The two will work with the company on various elements of the Bulls partnership through activations and bespoke social content.
Klarna and the Bulls will embark on several partnership activities over the coming months, including exclusive fashion collaborations inspired by the franchise’s history in the NBA. Fans will have access to social and digital content showcasing fashion looks from LaVine and Ball, as well as a behind-the-scenes look before the game and other must-haves.
Additionally, the partnership promises to give fans the opportunity to engage with the Bulls through co-branded activations, in-stadium experiences featuring the team’s mascot and exclusive offers.
Klarna branding will also be integrated into the game experience, including placements on the scoreboard and LED boards at the United Center and on the Chicago Bulls training jerseys.
“We’re excited to partner with Klarna to leverage the intersection of sport, fashion and commerce and give Bulls fans the opportunity to engage with our brand in a new way,” said Matthew Kobe, Chicago Bulls Executive Vice President, Revenue and Strategy.
“Our partnership with Klarna will further advance the Bulls’ commitment to combining sports and technology to create revolutionary experiences for our fans.”
David Sandstrom, Klarna’s Chief Marketing Officer, added, “The Chicago Bulls are one of the most respected teams in basketball history and share Klarna’s commitment to pushing the boundaries of cultural and commercial success.
“Together we will demonstrate how brands and teams can work together to deliver a meaningful and engaging experience for fans.”
