Lidom approves first campaign in the MLB App

The Dominicans attend the final part of a tournament that has seen figures with an immortal baseball profile, who have earned more than a billion dollars in the Major Leagues, with Albert Pujols and Robinson Canó in the lead.

A show that has not been lacking in epicness on the ground and, with the MLB unemployed, lovers from all over the planet have followed the competition like never before with the transmission agreement reached by the Lidom with Major League Baseball in October.

The matches of the Kalil Haché championship have been available in the application MLB App, which links the original signal of the Dominican channels and makes them available to subscribers of the service for a price of US$24.99 for the entire season.

Season ticket holders who paid for the Big Show playoffs kept the option to watch the games without additional payment. In addition, whoever connects to the league page (in English and Spanish) through any device and has an account can enter their data and follow the matches.

Although the agreement was closed at the last minute and there are still details to be revealed from the office of MLB Network in Secaucus, New Jersey, have taken this first year as a trial run and are already fine-tuning what might come in the near future. Own channel, keep the matches on the platform so that the subscriber can watch them whenever they want and special programs are on the agenda.

Last week they already made a broadcast in English, with former Dominican baseball player Carlos Peña as commentator and Robert Flores as narrator, one of the objectives that society contemplates to bring the tournament to the general English-speaking public.

The streaming service replaces the one that DR Sports ran between 2016 and 2021, which then started at $60.00 and was last offered at $19.99. DR Sports is part of the agreement.

“I can assure you from the point of view of Lidom that the truth is that it has been a step forward for the growth of the image of the league of the teams and of professional baseball in the Dominican Republic”, Vitelio Mejía, president of the Lidom.

At the end of last season in Las Mayores there were 3.5 million subscribers to the MLB App.

“There has been an important rating and it is at first glance verifiable by the reports that the teams’ networks receive and comment on from all over the world,” said Mejía, who explains the issue has been handled by the teams and DR Sports.

Marcell Ozuna and the show he puts on with the selfies when he hits a home run, the three home runs that defined matches in the round robin have been a trend on the networks at a time when there is an audience eager to consume baseball beyond the winter circuits.

The option of reaching the general public in the United States has been at the top of the agenda of the Lidom beyond the transmissions that for more than a decade have reached the Hispanic public through telemic International.

A market with a huge ceiling to sell a competition that on a technical level competes with the main circuits outside the Major Leagues.

Graduated in Social Communication from the O&M University. He has been working as a sports journalist since 2001.

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