Super Bowl 2022: Hollywood stars, protagonists of the most expensive commercial series in the world

America prepares for one of the biggest sporting events of the year: the Super Bowl. The grand final of the National Football League championship, where the Cincinnati Bengals against the Los Angeles Rams, will be next February 13 en el SoFi Stadium de Inglewood, California.

Like every season, not only the universe that revolves around American football is preparing for what will happen, but also the entertainment industry works hard for the big day. In addition to the famous halftime showwhich this year will be in charge of Eminem, Snoop Dogg, Mary J Blige, Kendrick Lamar y Dr. Dresome Hollywood stars will be protagonists of the night through funny and original commercialssome of which are already making the rounds on the web.

The value that companies have to pay to run a 30-second advertisement varies between 5.8 and 7 million dollars, being the most expensive segment of world television. The price of the second television increases each year, since the Super Bowl is the event that registers the most viewers each year.

Scarlett Johansson and her husband, comedian Colin Jost, are the stars of one of the funniest commercials. The apreja was chosen by Amazon to promote your smart home devices. Making of themselves, both they marvel at how well Alexa worksthe tech giant’s virtual assistant, and unwittingly push their “powers” a little further.

“It’s like she can read your mind”the two say after notifying Alexa that it is the day of the game and that she will automatically turn on the television, dim the lights and turn on the refrigerator to chill the wine.

Throughout the ad, the Echo Dot is recounting out loud everything that Jost thinks, always leaving Johansson in a bad light. From telling him that he has bad breath to assuring that he must fake his death to avoid attending the premiere of the actress’s next play, everything that goes through the comedian’s mind is exposed to the world. At the end of the commercial, both agree that the best thing is that the device can’t read human minds.

https://www.youtube.com/watch?v=HoqiQtc79CQ

To announce to the world that from now on they will only produce electric cars, with the aim of generating less CO2 emissions and stop contributing to climate change, General Motos teamed up with the cast of the 1997 version of Austin Powers to create a one minute ad.

During the commercial, Dr. Evil (the notorious villain played by Mike Myers) is determined to take over the world, but to do so he first needs to save it. To record the commercial, the entire cast reunited for the first time in 20 yearsand as if time had not passed, he put himself in the shoes of the iconic characters.

Directed by the British Edgar Wright, Zendaya is another of the protagonists of the ads that are already circulating on the web. the star of Euphoria She put herself in the shoes of Sally, a seller of snails (“shells”, in English, hence the “Sally’s Seashells” of the title), whose business is a failure until she decides open an online store on Squarespace.

During the minute that the advertisement lasts, the announcer play with the word “shells” and he rhymes in each sentence using words that begin or end with “sh”, generating a fun story.

https://www.youtube.com/watch?v=YO-bEWeRIZQ

To the surprise of many, Aston Kutcher’s ex and current partner teamed up and created an ad for telecommunications company AT&T. Throughout the commercial, Demi Moore and Mila Kunis sparks and jokes, precisely, about how much they have in common

The advertising of 60 seconds shows them at an awards ceremony, each sitting at a table with a group of friends; but it’s not about the Oscars, they’re in an event organized by the high school that, according to the script, the two attended. To make sure that everything is clear between them, in an interview with ET Online, Kunis revealed that the idea of ​​calling her to participate in the commercial was hers.