30 seconds of advertising for 5.7 million euros in the Super Bowl

30 seconds of advertising for 5.7 million euros in the Super Bowl

A global party. The SoFi Stadium hosts a ‘fan zone’ in the days leading up to it. / afp

Super bowl. The return of the big advertisers marks the 56th edition of an NFL final that leaves the pandemic behind

One of the biggest sporting events in the world returns in a big way. One year after the celebration of the most decaffeinated Super Bowl in history, with 25,000 fans -38% capacity due to the pandemic situation- in the stands of the Raymond James Stadium in Tampa, the National Football League (NFL) final recovers in its 56th edition

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