Gucci releases a special collection called “Chime for Change” on 8 March to celebrate International Women’s Day.
The capsule consists of a t-shirt and a baseball cap in the same bright red shade, featuring the brand’s monogram and the words “Generation Equality”. On the back of the t-shirt it reads: “None of us can move forward if half of us are detained.”
Marco Bizzarri, president and CEO of the label explained the ethical reason for the collection: “As Gucci begins its second century, our commitment to a fairer and more inclusive world is growing even stronger. With our Campagna we are united to support the next generation fighting for freedom, equality and respect ”. In support of gender equality, the proceeds from the capsule will go to several feminist organizations, including UN Women Japan the Young Femminist Europe e OutRightAction International .
Available from today online at “Chime for Change” by Gucci.
