The Italian Maison presents Generation Equality, a special edition capsule collection in collaboration with Chime for Change. The latter is the brand’s global campaign that unites and amplifies all the voices fighting in support of gender equality. The launch of a T-shirt and baseball cap was made today, on the occasion of International Women’s Day
Gucci unveiled today Generation Equality, a special edition capsule collection in collaboration with Chime for Change. The latter is the brand’s global campaign that unites and amplifies all the voices fighting in support of gender equality. The launch of this mini collection – which consists of a T-shirt and a baseball cap (which you can see in the photos at the bottom of this article) – was done today, a very symbolic day since we are talking about International woman.
«None of us can move foward if half of us are held back»Is the writing that stands out on the back of the red Gucci t-shirt. It means, translated into Italian, that no one can move forward if half are left behind.
A slogan that praises gender equality and that today should be shouted out loud by everyone, not just by women. As the Gucci T-shirt explains well, in fact, if women are not recognized the dignity and equality that they deserve, even men will have difficulty in moving forward.
You can look at the garment (the T-shirt) and the accessory (the baseball cap) of the Generation Equality capsule by Gucci in the photos you find at the bottom of this article.
The collection capsule
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The capsule launched today by the Italian Maison between inspiration from generation equality (which in fact is named by this collection) and includes a T-shirt and a baseball cap, a garment and an accessory that are highly gender fluid and unisex. .
The Gucci brand (which, we recall, is part of the Kering group, the second group in the world for luxury goods headed by the husband of the actress Salma Hayek, i.e. François-Henri Pinault) designed the two together with the visual artist Mp5 pieces that make up the capsule.
The writing appears on each Generation Equalitywhich is also the name of the collection.
The Mp5 visual artist who signs the graphics
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As for the visual artist Mp5 who signs the graphics of the t-shirt and hat, she is an artist who has already collaborated with the Maison in the past. She also takes care of the artistic direction of Chime zinethe publication by Gucci that comes out periodically to give voice, amplifying it, to activists, artists and anyone engaged in the struggle in the name of gender equality.
Direct support for feminist organizations
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Launching this special collection, the famous Made in Italy brand has announced that it will directly support various feminist organizations, movements and activists, all led by women and girls of all kinds: young feminists; disabled women and girls; transgender women and girls; non-binary women and girls; persons belonging to gender minorities; indigenous women and girls …
This mini collection in special edition is part of a rich set of political and financial commitments that Gucci launched in 2021, as the private sector leader of the Action Coalition of the Generation Equality Forum for Feminist Movements and Women’s Leadership.
All groups that represent individuals that the media usually marginalize or misrepresent will be protected by this project promoted by Gucci.
Women Enabled International, Global Fund for Women, Young Feminist Europe, OutRightAction International, Asamblea Nacional Poltica de Mujeres Indgenas and Enlace Continental de Mujeres Indgenas are some of the organizations that will be supported by the brand.
Gucci’s commitment to gender equality
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The aforementioned new loans are part of the Maison’s five-year commitment to the issue of gender equality.
Gucci finances the Un Women’s Action Coalition of Generation Equality, actions aimed at setting off initiatives at a global level, also facilitating donations and offering support to young activists.
The aim is to promote direct funding for feminist movements.
“As we enter the second century of our brand’s history, Gucci’s commitment to a more equitable and inclusive world becomes stronger and more concrete,” said Marco Bizzarri, president and CEO of Gucci.
Gucci is committed to helping Ukraine
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Not only gender equality and not only that half of gender that is historically treated the worst, that is the female, are protected and supported by Gucci. In this delicate and serious historical period, the Italian fashion house certainly could not close its eyes to the emergency in Ukraine.
Chime for Change has announced a donation of $ 500,000 to UNHCR to help refugees fleeing the country invaded by Russia at the moment. There are over 1 million refugees, speaking of data relating to just last week. These multi-zero numbers are made up overwhelmingly by women and children.
Generation Equality, where to buy the Gucci capsule
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The Generation Equality capsule collection was released today, March 8, and is already available in a selection of Gucci flagship stores in Brazil, China, France, Italy, Japan, Mexico, Korea, the United Kingdom and the United States.
You can buy it online in China, Europe, Korea, Japan and the United States.
On the occasion of International Women’s Day, Gucci in Japan created special lights to decorate the Tokyo Tower. These plays of light that pay homage to women began on March 8 and will continue until the end of the month.
As part of the Tokyo Tower lighting program, a custom augmented reality (AR) filter will be available locally to allow the community to share messages in support of gender equality and to learn more about Gucci’s Chime for Change.
On March 18, Gucci will convene speakers and special guests for a virtual forum in Tokyo, dedicated to an open and diversified dialogue on achieving a gender-equal future.
The Gucci Podcasts on Gender Equality
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To foster meaningful dialogue on feminist-led movements and to hear the voices of various activists and supporters who are contributing to change in the name of gender equality, Gucci today also launched a special series of Gucci Podcast.
These are insights into the issues of gender equality, with moderated conversations by members of the Advisory Board of Chime for Change, including Latanya Mapp Frett, President and CEO of the Global Fund for Women, and Sinéad Burke, founder of Tilting the Lens and a member of the Gucci Global Equity Board.
The Gucci Podcast series addresses inclusive gender justice, youth activism, the intersection of art and activism, and more. The first episode of the series on gender equality is already available on Spotify, at this link.
