Jerry Lorenzo: “The style of athletes has always fascinated me”

Jerry Lorenzo: “The style of athletes has always fascinated me”

In a world where everything goes very fast, Adidas and Jerry Lorenzo took their time. More than a year since the American designer left the giant Nike to join the three-striped brand, where he leads the basketball division. Lorenzo’s first complete collection – shoes, equipment, pre- and post-match outfits – will be unveiled in April. The designer, 44, was spotted last December at a Lakers game wearing a yellow sweatshirt emblazoned with “Adidas” and “Fear Of God” (the name of his brand), the first product to filter from this highly anticipated first shipment.

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