A$AP Rocky firma la capsule Mercedes-Benz x AWGE

Mercedes-Benz x AWGE and the capsule collection conceived by A$AP Rocky for the House of Stuttgart in homage to the Pop culture of the 90s. A collaboration that stretches the neck to smell the scent of the past and, in this way, give a new taste to the present. That’s the way it is for A $ AP Rocky who is driving the Mercedes-Benz F200 Imagination of 1996 draws in his memories as a child, born in 1988, the stylistic features of a fashion based on the cult of the logo oversize and restores it with a copy-paste on a capsule already intended for the sold-out. Two colors without any gender constraint, white and black, for three garments and an accessory of culture street. Currently the tracksuit, hoodie, t-shirt and baseball cap are available on the channel e-commerce AWGE, the creative agency of A $ AP Rocky, e PacSun.com. Come on reel uploaded to the Instagram account of A $ AP Rocky it seems that among the pieces of the collection are still missing: a pullover, at least a jacket and a bag.

For the House of Stuttgart, Mercedes-Benz x AWGE it is not the classic clothing collection created by licensees to set up the many flagships of the brand scattered around the world. In other words it is not a souvenir for wealthy gentlemen or career women. The capsule created by A $ AP Rocky is a generational pass. A witness who, as in a relay race, passes from grandfather to father to son; but also from grandmother to mother to daughter or a combination of the two for be experienced differently. Not one anymore status symbolbut a manifesto on the way of being and to think. A bit like the three cars that slowly reveal themselves in the Mercedes-Benz x AWGE launch videos edited by III Studio. There concept car from 1996 it seems created to this to tell through its lines the mood of this collection: new lines projected into the future, but well rooted in that present of the 90s that is now past. An almost nostalgic image that once again proves how much engineers and developers are constantly projected to the future of the vehicles of tomorrow, continually redefining possibilities and boundaries, demonstrating that technical development never stops.

This said also applies to the S class W140 from 1993. Thirty years ago it already offered maximum comfort through generous dimensions and double glazing for optimized acoustic insulation. Third and last car present in the launch social from the capsule Mercedes-Benz x AWGE is the full electric EQS which captures the cultural and automotive developments of the Mercedes F 200 Imagination. Some say that the cockpit widescreen integrated of concept car inspired thehyperscreem today: a display that runs across the dashboard. And anyway, it binds to the spirit of the time and to the current design, just like the AWGE capsule collection. Have you noticed how the looks of A $ AP Rocky look good on the three Mercedes models, regardless of the date of manufacture?