This year the Converse sneaker brand joins the celebration of the 75 years of the NBA with a game inspired collection.
Beginning its history as a company that was engaged in manufacturing tires, quickly changed plans when he saw the rise in popularity of basketball, so he joined the game by creating a shoe that players could wear. And in 1917, with the support of Charles ‘Chuck’ H. Taylorwas created All Star.
KIM JONES, CREATIVE DIRECTOR OF DIOR MEN, PUTS A LUXURY TOUCH ON CLASSIC CONVERSE
Converse present in the game
By the time the NBA was founded, Converse was already established as the pioneer in basketball footwear, that’s how this alliance began and 75 years later it became a collection that celebrates the best professional basketball league in the world.
Each of the pairs that are part of the collection are inspired by the game, in addition to reinvent the most iconic Converse models with a combination of colors and materials that allude to the most successful franchises in the NBA.
Converse All Star BB Shift are designed to provide control thanks to their capsule Nike Zoom Turbo in the forefoot that allows responsive acceleration, its fabric upper Leno Wave gives it flexibility and a padded collar, as well as custom lacing and a footbed OrthoLine.
The Weapon CXwhich was one of the icons on the court in 1986, has a ‘Y’ bar recognized in this model and a label on the tongue woven with a midsole and insole, both with the CX technology that provides a lot of comfort.
The latest silhouette to join the collection is Converse Pro Leather that in the 70s was positioned as one of the most iconic basketball shoes of all time. For this celebration, a couple of additions were made, such as a mixed leather upper and details of materials used in NBA basketballs and jerseys referencing the most successful franchises of the past.
The collection will only be available on the Converse website and prices range from 2,799 until the 3,599 pesos.