Book summary
Judo-strategy techniques scrutinized
Do not arouse the attack
Defining an unexpected competition space
move fast
Take hold of your opponent
Fight back with different weapons
“Push” when you are “pulled”
Leverage your opponent’s assets at their expense
Using the leverage of your opponent’s partners at their expense
Using the leverage of your opponent’s competitors at their expense
Palm Computing, releasing the “Pilot” has managed to dominate its market against giants such as Apple, Microsoft or Hewlett-Packard. Its history, like that of RealNetworks, CNET Networks, Charles Schwab, Southwest Airlines or Dell, is rich in lessons for outsiders having to compete with powerful adversaries.Rather than pitting force against force, these companies will benefit from favoring their skill in the competitive field, drawing inspiration from the practice of judo.Their mastery of movement will allow them to gain the upper hand and make assert their initial advantage, by maintaining their balance, they will be able to balance their weight and respond to attacks, and finally, by exploiting the effect of leverage, they will be able to use the force of their opponent to bring them down.
Through numerous examples, borrowed from the new as well as from the old economy, the authors show how to translate the major techniques of judo into key success factors for an effective competitive strategy.
