Also there National Basketball Association (Nba) joins public service campaign Have A Game Plan. Bet Responsibly. dell’American Gaming Association (Aga).
Through the partnership, the NBA and AGA will educate basketball fans in the fundamentals of responsible sports betting while providing turnkey resources for use by the league’s 30 teams. Campaign content will include onsite, broadcast, digital and social media activations.
“Responsible gaming is an integral part of the NBA’s approach to legal sports betting,” he says Scott Kaufman-Ross, senior vice president, head of gaming & New Business Ventures dell’Nba. “Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will equip our teams with the tools to make a real impact on responsible gaming education in the NBA markets across the United States and Canada.”
Launched in 2019, Aga’s Have A Game Plan campaign unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible betting for those who choose to bet: set a budget and stick to it; keep the game social: sports betting is a form of adult entertainment; know the odds; play with legal and regulated operators.
“As one of the most popular leagues in the world, the NBA will bring the important message of Have A Game Plan to a broad audience,” said the NBA. senior vice president of the AGA, Casey Clark. “It is imperative that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts.”
The NBA’s partnership with Have A Game Plan adds to its ongoing responsible gaming initiatives, which include public service announcements broadcast during games with Naismith Memorial Basketball Hall of Famer Ray Allen, restrictions on sports betting ads, a membership of the National Council on Problem Gambling, and an opt-in focus that provides distinct, dedicated platforms for fans to engage with sports betting, such as NbaBet and NbaBet Stream, offering them the ability to receive sports betting news and analysis across league platforms.
L’NBA joins Have A Game Plan’s growing list of partners across the sports and gaming landscape, tra cui Bally’s Corporation, Barstool Sportsbook, BetMgm, betParx, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, Mgm Resorts International, Msg Network, Monumental Sports and Entertainment, Nascar, Nesn, New York Knicks, New York Jets, New York Rangers, Nhl, Nuvei, Parx Casino, Penn Entertainment, Pga Tour, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, Usfl, Vegas Golden Knights, VSiN e Washington Commanders.
