The SailGP international sailing championship and Rolex announce an unprecedented ten-season partnership. Main partner of SailGP since 2018, the iconic Swiss watchmaker thus extends its commitment to the circuit as main partner and exclusive official timekeeper until the end of season 13. This new partnership, which comes as SailGP continues to grow fast, perfectly embodies the strong relationship between the two brands.
As part of this agreement, Rolex becomes the main partner of the Rolex United States Sail Grand Prix | Chicago at Navy Pier, the first Sail Grand Prix of season 4, which will take place on June 16 and 17 in Chicago. Rolex will also remain title partner of SailGP’s Racing on the Edge documentary series, which takes fans behind the scenes of the international championship while allowing them to experience the ups and downs experienced by the world’s best sailors in their quest for Excellency. While the second season is being broadcast, Racing on the Edge has already attracted more than 2.1 million viewers since its inception.
Russell Coutts, CEO de SailGP : SailGP is only in its third season. This long-term partnership demonstrates the value we continue to generate for our partners. Rolex has been integral to the success of our championship from the start and we are honored to continue this exciting journey alongside them.
Arnaud Boetsch, Director of Communication and Image of Rolex : Rolex has a long history of supporting those who go the extra mile to drive innovation and positive change. The Swiss brand has been involved in yachting for 65 years. Since then, it has forged very strong ties with prestigious organizations and top athletes. The relentless pursuit of excellence, the alliance of human achievement and technical development and the strong team spirit necessary to succeed, make Rolex a natural partner for SailGP.
SailGP Season 3 continues with the KPMG Australia Sail Grand Prix | Sydney, which will be played on February 18 and 19 in Australia. The elite of the international regatta will then compete on the Tasman Sea on March 18 and 19 for the ITM New Zealand Sail Grand Prix | Christchurch. After this penultimate stopover in New Zealand, the outcome of Season 3 will be played on the American west coast on May 6 and 7 with the Grand Final in San Francisco.
Photo titre : Jon Buckle for SailGP
