Just before the All Star Game, Jayson Tatum announced its first Signature Shoes, in collaboration with Jordan. The Boston Celtics themselves shared an Instagram post where their star and her son Deuce show off the newly announced product.
The shoe will have 4 different colors and each of them has a particular meaning for Tatum. There “Zoo” is dedicated to his son, as the zoological park is his favorite place. There “St. Luis” it is a tribute to his hometown. There “Barbershop” was inspired by her haircut, while the “Pink Lemonade” to the Boston star’s favorite drink.
With these shoes I hope to build a bridge between me and my fans, to get as close as possible, I want them to feel connected to me
Jayson Tatum
Tatum has been a Jordan athlete since 2019 and has now entered the circle of those players who have managed to launch their own signature shoe on the market. The latter will be available for purchase in a couple of months in the various Jordan stores, physical and online.
I remember when I was a kid walking around the various shops, looking for the designer shoes of my favorite players. When I wore them I felt a real connection with them. I felt them close and in sync with me
Jayson Tatum
A dream come true therefore for Jayson who, after winning the MVP award at the All-Star Game, will try to lead the Boston Celtics towards the NBA title.
