Louis Vuitton and Gucci are the favorite brands of music and soccer stars, not only attracting millions of fans but also becoming their best ambassadors and models. These days even the web of The New York Times opens to its full width with one of the images of the campaign of Lionel Messi for the flagship luxury brand conglomerate LVMH.
This time the former Barça star, the greatest player of all time and living history of the sport, appears alone, and not playing chess against Cristiano Ronaldo. It is his turn to enjoy traveling with his suitcase favorite: the ‘Horizon’hence the name of the campaign, ‘Horizons Never End’.
The captain of the Argentine soccer team, new striker for PSG and world champion poses as a true rock idol, with an airport as a backdrop. “For me, the horizon is to look to the future, let my imagination carry me and think about what could happen, what the future holds for us, in all its possibilities,” says the footballer.
In a series of images and videos of Glen Luchfordthe star is seen posing on a landing strip on a iconic trunk accompanied by your favorite travel piece. It’s about a design by Marc Newsona famous industrial designer, who came to light for the first time in 2016 under the ‘Celebrating Monogram’ collection, a tribute to one of the most iconic motifs of the fashion world.
Suitcase ‘Horizon’
Leo Messi’s ‘Horizon’ suitcase can be found in monogram or Damier pattern options and features leather corner trims, referencing the trunks that put the Maison on the map in the late 19th century.
La Maison and football
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The famous Maison has already resorted before with the best players of the king of sports. And it is that, without going any further, the box that protects the Soccer World Cup trophy is a trunk made to measure by Louis Vuitton. The one currently used was presented for the 2018 World Cup in Russia.
Messi has already collaborated with Louis Vuitton before. It was on the occasion of the 2022 World Cup in Qatar, when he, together with Ronaldostarred in a campaign that went viral, because the two soccer players were playing chess on a ‘custom case’ with LV monogram. In addition, the photographed were of the great por Annie Leibovitz.
2023-04-26 13:05:53
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