Despite the absence of Rafael Nadal due to injury, the 2023 edition of Roland-Garros should once again be a success in terms of attendance and audiences. Something to delight tournament partners looking for maximum exposure.
This year, the French Open hosts only one new partner with the Haier brandOfficial Partner of the tournament for the 2023 edition… and more if you like. “There will be further collaboration in the years to come if the test is conclusive, we have a longer term vision, the desire is there” told us Johanna Rochman, Marketing and Communication Director France at Haier Europe (household appliances), a few days ago. The brand will be clearly visible on the main courts with a presence on the netbox installed near the net.
At the same time, the French Tennis Federation (FFT) extended its sponsorship contract with Emirates until 2027 (around 9 million euros per year according to our information), The Adecco Group et Potel and Chabot.
This 2023 edition will also be very special for BNP Paribas and Lacoste. “The bank for a changing world” will indeed celebrate its 50 years of partnership with Roland-Garros, which began in 1973. A figure of 50 which will be clearly visible on the back cover of the Philippe Chatrier court.
On his side, Lacoste celebrates its 90th anniversary in 2023 and the French Open will obviously be a privileged field of expression. A collection of coins was notably unveiled.
In details, the 21 partners of this Roland-Garros 2023 are BNP Paribas, Emirates, Lacoste, Oppo, Renault, Rolex, Engie, Haier, Infosys, Perrier, Wilson, ALL, The Adecco Group, Hespéride, JCDecaux, Lavazza, Magnum, Mastercard, Moët Hennessy, Orange et Potel & Chabot.
Among the activations, RenaultPremium partner of the tournament since last year, will broadcast a TV ad featuring 3 of its ambassadors with Félix Auger-Aliassime, Luca Van Assche and Diede de Groot.
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